Since end of last week we are importing public data for the People Talking About This metric. This means the data is now available for all public pages through our tool and you can compare your pages against competitors and others. The metric is available in the Add Widget and Quick Analysis dialogs and we will add it to the predefined interaction dashboard in a few days.

People Talking About This Chart

Facebook’s definition of this metric is as follows:

The number of unique people who have created a story about your Page in the last 7 days. A story is created when someone likes your Page; posts to your Page Wall; likes, comments on or shares one of your Page posts; answers a question you posted; responds to your event; mentions your Page; tags your Page in a photo; checks in at your Place; or recommends your Place.

This allows public engagement measurements in a new quality.

Have fun with the addition of the People Talking About This metric to our service and let us know what you think.