Today we are releasing an update which includes People Talking About Rate and 7 other analyses. These new figures should give you a better overview of the different Facebook KPIs and also provide you with a deeper understanding of how your content is performing and when to post such content.
The new analyses in detail:
People Talking About Rate
This metric is the People Talking About number you already know divided by the number of fans. It allows you to compare smaller pages with bigger pages and see the share of fans which “engaged” with your page in the last 7 days.
Key Metrics
This metric is a table which summarizes all the important KPIs for the pages in a group. You can sort the table by clicking on the column headers.
Interaction Rate By Time Of Day
This metric shows you the interaction rate by the hour the post was published in. You can see at what post times your content performs best.
Interaction Rate By Weekday
This metric shows you the interaction rate by the weekday the post was published in. You can see at what days your content performs best (e.g., during the week or on weekends).
Own Posts By Time Of Day
This metric shows you the number of admin posts by the hour the post was published in.
Own Posts By Weekday
This metric shows you the number of admin posts by the weekday the post was published in.
User Posts By Time Of Day
This metric shows you the number of user posts by the hour the post was published in.
User Posts By Weekday
This metric shows you the number of user posts by the weekday the post was published in.
We hope that you enjoy these new additions to our service. Stay tuned for more.
