Facebook user demography is a very interesting topic that helps you to estimate the overall growth of Facebook in certain countries and worldwide. Therefore we recently added a new section to our website, called Facebook Country Stats. These stats are available for everyone now.
Breakdown By Country
The overall ranking shows you which countries have the biggest number of active Facebook users and how these numbers changed over time. You can sort the results by clicking on the column headlines (users, change, percentage).
Taking a deeper look at the Facebook Country Stats, you can see, that Indonesia has lost almost 1.25 million active users within the last month. In the same period Brazil became the country with the second highest number of Facebook users after the United States.
Facebook Demographics By Country
With a click on the country name you get detailed metrics of the active user development and the age and gender distribution for that country. In the first graph below, you can see an example of the development of active Facebook users in the United States. To get the exact numbers, you just need to hover over the dots.
The second chart shows you the age and gender distribution. Again, just hover over any bar to see more details. In the example we can see that females in the age of 18 and 24 are the biggest user group of Facebook users in the United States.
Compilation Of The Facebook Country Stats
To provide the Facebook country statistics, we track the data that is reported by Facebook Advertising. These are estimates that Facebook determines for certain ad target groups in the countries.
These country statistics and the specific details show once again why every business should be involved on Facebook. With almost 900 million active users nearly every target group is represented.
Lets us know what you think and if you are missing a detail.