We would like to introduce a new series in our blog, which is called Feature Pitch. Many of our clients use our tool in very different ways and we have learned a lot in the past and improved our features accordingly. With this series we would like to give you a brief overview of the basic features of our tool. It sounds a bit strange, as the available features should be clear for everyone, but from our experience we know that not everyone (also our longterm users) is aware of the full capabilities of our product. Therefore we will use the coming weeks to describe one of our features every Wednesday. Maybe this will help you to find one or the other hint which helps you with using our tool in the future.

As this is the first post of this series, we would like to start with a basic feature which is the different Facebook fan metrics we cover with our tool. With AllFacebook Stats you can easily measure all relevant Facebook fan metrics of your Facebook page and of your competitors. The fan metrics are an integral part to optimize your page and of course keep an eye on the competition. Although everything is now more and more shifting towards measuring engagement instead of pure fan count, the fan base of a page is still the first metric everyone sees and therefore it is key to monitor whats happening here. The following list includes the different Facebook fan metrics in that section that we cover with our tool.

All Facebook Stats – Facebook Fan Metrics At A Glance:

• Fans Total – Chart:
  Chart with the development of the fan count of Facebook pages for a specific time interval.

• Fans Total – Data Table:
  Table with the absolute fan count, 7 and 30 day changes, absolute and percentage.

• Fan Change – Chart:
  Chart with the absolute change of the fan count of Facebook pages for a specific time interval.

• Fan Change Per Weekday:
  Column chart with the average change in fans of Facebook pages split by weekday (Monday-Sunday).

• Fan Growth Rate – Chart:
  Chart with the relative change of the fan count of Facebook pages in percent for a specific time interval.

• Fan Distribution – Chart:
  Pie chart showing the distribution of the current number of fans of Facebook pages.

• Fan Distribution Development – Chart:
  Stacked area chart with the development of the distribution of the fan count of Facebook pages.

Just let us know, if you are missing anything regarding these fan metrics? Also it would be interesting for us to know which of these you use in your daily work. Just use the Facebook comments plugin below to share your ideas on that topic.