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The Olympic games 2012 are just around the corner. This time, the XXX. Olympics will take place in London. And Social Media is now closely linked with the activities of the IOC, the International Olympic Committee. There is even a social media policy specifically designed by the IOC for all participants. Moreover, there is The Olympic Athletes’ Hub. This website completely integrates with Twitter and Facebook and you are able to follow all athletes directly on that site. Facebook also provides a special page where you can Explore London 2012 on Facebook. On this page you find the Facebook pages of participating athletes, teams of the respective countries, some pages for olympic sports, pages of the transferring media and finally the pages of the partners or sponsors of London 2012.

So far so good. As always, we want to check out the performance of the Olympic athletes on Facebook. This article will be our first analysis on that topic, giving you a starting point for the Olympic Games on Facebook. However, since there are more than 500 athletes represented on Facebook, we decided to show the TOP 20 in terms of fans and People Talking About This.

Top 20: The Olympic Athletes On Facebook With The Most Fans

Position Name Image Fans
1 Kobe Bryant 13.5m
2 LeBron James 11.6m
3 Roger Federer 11.2m
4 Rafa Nadal 11m
5 Maria Sharapova 7.8m
6 Usain Bolt 7m
7 Dwyane Wade 6.5m
8 Neymar Jr. Oficial 5.9m
9 Michael Phelps 5.4m
10 Pau Gasol 3.1m
11 Kevin Durant 2.9m
12 Novak Djokovic 2.2m
13 Luis Suarez 1.8m
14 Blake Griffin 1.8m
15 Hope Solo 1.2m
16 Carmelo Anthony 1.1m
17 Venus Williams 1.1m
18 Manu Ginobili 830k
19 Russell Westbrook 802k
20 サッカー日本代表 792k
Analysis created: 07/24/2012 - 8:00 UTC

So these are the Top 20 Olympic Athletes on Facebook by fan count. Taking respective disciplines of the aforementioned athletes into consideration, the result is certainly not surprising. We see a lot of well-known sports stars, mainly from sports like Basketball, Tennis and Football. These athletes use their Facebook pages permanently for promotions and general interaction with their fans. Especially the NBA is a pioneer in using social media, therefore we can find so many basketball players in the list above.

Exceptional athletes such as Usain Bolt and Michael Phelps are rather an exception in the ranking, and it is definitely surprising to find the Japanese national football team among the Top 20.

Top 20: Athletes With The Highest People Talking About Numbers On Facebook

The People Talking About This number is highly volatile, which means it changes every day. Therefore, the following rankings are somewhat regarded as a snapshot. For more information on how the PTAT numbers are working, check out our blog.

Position Name Image PTAT
1 LeBron James 685k
2 Kobe Bryant 594k
3 Roger Federer 377k
4 Rafa Nadal 310k
5 Neymar Jr. Oficial 249k
6 Maria Sharapova 217k
7 Usain Bolt 117k
8 Michael Phelps 104k
9 Andy Murray 99k
10 Novak Djokovic 94k
11 Dwyane Wade 84k
12 Blake Griffin 77k
13 Russell Westbrook 68k
14 Pau Gasol 64k
15 Kevin Durant 56k
16 Hope Solo 48k
17 Jo Wilfried Tsonga 45k
18 Juan Mata 41k
19 Deron Williams 40k
20 サッカー日本代表 37k
Analysis created 07/24/2012 - 8:00 UTC

This is a first overview of the Olympic athletes on Facebook. Will you be watching the olympic competitions? Are you even following your favorite athletes on Facebook and Twitter?

About the author

Max is Online Marketing & Sales Manager at quintly. His interests are: Facebook / Social Analytics, #SoLoMo; Content, Social, Mobile, Neuro - all kinds of Marketing, Apps, Augmented Reality, Entrepreneurship and Gadgets.

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