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Tennis is one of the Olympic events with a very high audience interest. And this year at the XXX. Olympics in London all the tennis matches took place at the holy grounds of Wimbledon.

The last four players were Roger Federer, Andy Murray, Novak Djokovic and Juan Martin del Potro. Roger Federer, the first in the world rankings, won the first semifinal against the Argentine Juan Martin del Potro, currently the 9th of the tennis world ranking. In the second semifinal Andy Murray, starting for the UK and the 4th in the world ranking, defeated Serbia’s Novak Djokovic, 2nd of the world rankings. The final was played between Federer and Murray.

Murray, who certainly had a home game, won this match. Murray obtained UK’s first tennis gold after 92 years. Del Potro could still secure the bronze medal.

But who of the players would have won if it would be the Facebook Olympics? Which of the players has the most fans? About whom of the tennis players are the most people talking about? We will analyze these questions in more detail.

Facebook Olympics – The Winner In Case Of Fan Count

When it comes to fans, Roger Federer would have won the Olympic gold medal in tennis.

Position Name Image Fans
1 Roger Federer 11.3m
2 Novak Djokovic 2.2m
3 Andy Murray 714k
4 Juan Martin del Potro 86k
Analysis created: 08/07/2012 - 8:00 UTC

But if we are looking at the fan growth rate, we see a quite different view. The fan growth rate compares the relative change in fans of the facebook pages in percent. The first gray line marks the start of the Olympic summer games and the second gray line marks the tennis final and the match for the 3rd place. Del Potro and Murray are highly peaking for this rate a few days before the final and third play-off in tennis. Del Potro gained the highest peak with an amount of 3.4% on the 3rd of August, the day of the semifinals. Gold medal winner Murray, of course, attracted the most people to like his page after he got the Olympic gold medal.

On Everyone’s Lips – Most People Talking About

In terms of absolute numbers of people talking about, clearly the most people are talking about (PTAT) Roger Federer.

Position Name Image PTAT
1 Roger Federer 377k
2 Andy Murray 113k
3 Novak Djokovic 102k
4 Juan Martin del Potro 10k
Analysis created: 08/07/2012 - 8:00 UTC

But when it comes to the relative number of people talking about, it’s a head-to-head race between Murray and Djokovic, which is slightly won by Djokivic in the end.

Facebook Olympics – The KPIs Of The Tennis Players At A Glance

The overview of the Facebook KPIs of the last four tennis players shows astonishing results. Beside del Potro, no one of the others allows fans to post on the wall. In terms of interaction rate del Potro is ahead of all. Andy Murray published 34 posts within the last 4 weeks. Del Potro posts less frequent in this round and only published 4 own posts, but his fans left 1,169 postings. Andy Murray was able to grow his fan base at 16.8% within the last 30 days and is clearly in front of his competitors.

On Facebook, a tennis Olympic champion can’t be found as easy as in reality. Each of the last four shows strengths in different areas. Therefore, what do you think is the most important area to focus on?


About the author

Max is Online Marketing & Sales Manager at quintly. His interests are: Facebook / Social Analytics, #SoLoMo; Content, Social, Mobile, Neuro - all kinds of Marketing, Apps, Augmented Reality, Entrepreneurship and Gadgets.

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