We’re introducing a new chart type – the Facebook Radar Chart. This unique chart helps you to get an instant benchmark of different pages over absolute and relative KPIs in one place. When you’re discovering a new industry or some new competitor pages, it’s very important to get a quick overview of the strengths and weaknesses in terms of the Facebook performance. While our general features already help you to save a lot of time, the Facebook Radar is the best way to get all important numbers at a glance.
The Facebook Radar
Analysis period: 07/30/2012 – 08/29/2012
That’s it – The Facebook Radar. You immediatley know the strenghts and weaknesses of the three brands in our Cola peer group.
Coca-Cola is clearly leading in terms of the Response-Rate, absolute fans and relative Fan-Growth-Rate.
Dr Pepper published the most posts, generates the most interactions in total and also the highest Interaction-Rate.
Well, Pepsi don’t lead in any area, but without a doubt, the company has a good average PTAT-Rate. So, the Facebook Radar gives you an instant overview about the most relevant numbers in the space of Facebook analytics.
The Key Metrics Of The Facebook Radar In Detail
The Facebook Radar of the key metrics for a specified time period of facebook pages includes the following metrics: absolute number of fans, Fan-Growth-Rate, own posts, absolute interactions (likes, comments and shares on own posts), Interaction-Rate, average People Talking About This – Rate and the Response-Rate.
In order to compare the different values each axis is normed. The highest entry is normed to 100. You get the original values (not normed) by moving your mouse on the graph. In the upper part of the view you can choose the group and the period in which the data should be compared.
To create your own Facebook Radar just click on Quick Analysis and in the first tab KPIs you can find the Key Metrics – Radar Chart at the bottom.
The Genesis Of The Facebook Radar
The Facebook Radar is the brainchild of AllFacebook Stats Co-Founder Frederik Peiniger:
We thought about how to combine all important Facebook KPIs in an intelligent manner. With the development of the Facebook radar chart we managed to create just that. Practically, this gives you a type of ‘Social Stamp’ with continuous changing numbers for any page, group or industry you want to benchmark broadly within seconds.
What do you think about this new feature? Write a comment to let us know.
