In our thirteenth Feature Pitch we want to introduce two new metrics which build an average on the already discussed People Talking About This numbers. The two chart types have been silently added to our tool with the last update, where we officially launched the Facebook radar chart. Maybe you already saw these two new metrics, but if not, we’re happy to introduce this new ways of measuring People Taking About This numbers now.
Recently we explained the People Talking About This (PTAT) metric in detail, so just a short reminder: Basically PTAT shows the number of unique people sharing stories about the page in the last seven days. The PTAT metric is affected by users taking a bunch of actions with respect to a brand’s wall. People Talking About is the last step in an interaction funnel after a page’s total reach and engaged users. The data for this metric is available every single day but each data point contains a moving sum of the last 7 days.
Average People Talking About This
So, why an Average People Talking About This metric? The problem with the normal numbers of PTAT is that you only get the numbers for a certain day (snapshot), which is a moving sum of the last 7 days. If you check your PTAT numbers on sunday you may get a bad value and on monday it looks brilliant.
To solve this problem, we offer you a way to use this normally really volatile metric for a better performance measuring over time, moving its meaning a bit more into the direction of our Interaction-Rate but including a lot more social actions. The variations in the PTAT numbers can only be balanced by calculating averages and therefore we now offer the average PTAT metric as a relative (rate) and an absolute metric in our tool. Furthermore, while the time interval for the normal PTAT numbers can only be daily, the average People Talking About This numbers can be checked daily, weekly, monthly and annually.
This all sounds a little bit complex, so let’s bring some light into the dark with the help of a direct comparison:
Normal PTAT – Rate Chart
Average People Talking About This – Rate Chart
As you can see some extreme peaks were averaged and everything seems to be a llittle bit rounder in the second chart.
In the following chart we can finally see the main strenghts of the Average People Talking About This metric. The same chart like above, but with a weekly interval.
Average People Talking About This – Rate Chart – Weekly
Wow, that almost sounds highly scientific. So, if you have any questions, we are always here for you.