We are already in March of this year and it’s time to throw a glance at our Facebook country statistics. If we take a look at the Facebook news of February, there wasn’t such big one like the introduction of the Graph Search. At least for advertisers, an important message was that Facebook, after it has been rumored for a long time, bought Microsoft’s Atlas platform. So this could be the next step to a web wide advertising platform and you can probably target your Facebook audience not only on the social network itself, but also on normal websites.
Back to our Facebook country statistics. In the last month there was a worldwide user loss of 4.3 million, this month it is 3.7 million. As already mentioned this amount of user loss is nearly nothing for a service with one billion users. In addition, the cleanup process of fake, spam, user-misclassified and duplicate accounts tend to be permanently. Therefore, no need to worry that the worldwide usage of Facebook will shrink in the next time.
Facebook Country Statistics March 2013 – Top 10 Countries
As you can see, six countries in our top 10 lost an amount of users while 4 countries added some new users. In fact, the United States lost the most users with a loss of 2.78%. On the other hand, the top gainer of new users was again Brazil with a plus of 3.39%.
The One Year User Development Of Brazil And The U.S.
Since this seems to be a quite interesting comparison, we took a closer look at this two countries.
|Flag||Country||Users Today||Users One Year Ago||Change||Change in %||Population||Facebook Adoption (%)
|United States||160.4 Million||155.7 Million||+4.7 Million||+3%||316 Million||50.76%|
|Brazil||67.9 Million||37.9 Million||+30 Million||+79.08%||194 Million||35%|
As you can see, the total number of U.S. based Facebook users has only barely grown with 4.22%, while Brazil has grown by a massive number of 79% in the same period. The Facebook penetration in the United States is currently 51.4%, in Brazil it is 34.8%, so a little over one-third. But why is that interesting? The U.S. is so to speak, the mother country of Facebook. From here, the largest social network in the world started to conquer the world in 2004. So Facebook has achieved a sense of normalcy in the U.S. and the highest point of the adoption seems almost to be reached.
In the case of Brazil it is slightly different. When Facebook was founded, also Orkut, a product by Google, was launched. Really fast Orkut became the premier social network in Brazil. In 2008 Google moved all Orkut related operations to Belo Horizonte in Brazil. Therefore in late 2010 Orkut had a notable user base of more than 36 million people in Brazil. But at the same time Facebook started to grow like blazes and in the summer of 2011 Facebook finally surpassed Orkut. Then in 2012 Google started to unify Orkut user profiles with Google Plus profiles. In fact, Orkut still seems to be alive with 178k unique visitors in January 2013, although the latest blog entry in the official Orkut blog was made at the end of September, 2012.
Today Facebook has twice as much users as Orkut when it reached its tipping point in Brazil. But are more Facebook users in Brazil possible? If we take a look at the age and gender distribution of the U.S. compared with Brazil, its obvious that in Brazil in the age groups of 45 – 54 and 55 + is very high growth potential yet.
In summary, it can be said that Facebook seems to have reached maturity in its home country, but there are countries like Brazil and others which still have a great growth potential. What’s your opinion, will Facebook continue to grow worldwide or did it already reach the tipping point?