If you manage a business social media profile and want to stay on top in this fast changing social media world it is important to create relevant content and engage with your audience right in time. That’s of course not all. Authenticity is the cue. When your social media profiles wear this typical checkmark it is a clear sign for visitors and your existing audience. There are a bunch of studies and it is simply logical that people automatically trust those social media profiles a lot more than those without a verification sign. This maybe leads to a higher engagement and a higher brand reputation.
Next to that, a verified profile is nearly crucial especially for highly famous brands to avoid that prospects will move to a fake account. And, there are really a lot of social media profiles which illicitly use the names of well-known brands. Therefore, learn how to verify your social media profiles.
Facebook Page Verification
Although the worlds biggest social network, Facebook was comparatively late to introduce a verification feature. In fact, Facebook announced Verified Pages and Profiles at the end of May this year. So, how to save your brand identity and get verified? Sadly, Facebook stated this:
Some well-known public figures and Pages with large followings (ex: celebrities, journalists, government officials, popular brands and businesses) are verified by Facebook as having an authentic identity.
That means you won’t have the option to apply for a verification. Facebook will decide by itself, who will get this coveted checkmark. Hopefully, they will open the process soon and also smaller brands, which obviously have the same problems like larger companies will be able to verify themselves.
Twitter Profile Verification
Already since 2009 Twitter shows a blue badge next to the account name if the profile is officially verified. At least Twitter have had the biggest problem of all social platforms with fake profiles and identity theft in the past. Again, the blue checkmark shows authenticity and verified profiles also have the effect of preference. For example, in a Twitter search those profiles appear first. But how to get this VIP sign? Similar to Facebook, the Twitter FAQ for profile verification questions shall indicate the following:
Twitter proactively verifies accounts on an ongoing basis to make it easier for users to find who they’re looking for. We concentrate on highly sought users in music, acting, fashion, government, politics, religion, journalism, media, advertising, business, and other key interest areas. We verify business partners from time to time and individuals at high risk of impersonation.
We do not accept requests for verification from the general public. If you fall under one of the above categories and your Twitter account meets our qualifications for verification, we may reach out to you in the future.
In fact it is the same game as seen for Facebook. If you aren’t famous whether as a person or brand chances are low to get your badge within the next time.
Google Plus Business Page Verification
Google Plus, launched 2011 and still struggling for the big attention. After the release of Google +Pages for brands, celebs and more, it also introduced a manual authenticity process. So, things are a lot easier than seen before for Facebook and Twitter verification. To get the coveted verification checkmark you just need to fill out a request and of course meet the shown conditions. It could if get easier if you work with a Google sales rep.
YouTube Channel Verification
When comes to YouTube you may not have seen a verified channel. But the verification process is strongly related to the Google Plus verification. In fact you need to fulfill the following conditions to get a verified name on YouTube:
- Your Google+ page must be authorized by your commercial entity, organization, brand, or product.
- Your Google+ page must contain a link to your organization’s website. Your organization’s website must connect to your Google+ page, by adding the Google+ badge or by adding a snippet of code.
- Your Google+ page must already have a meaningful number of followers.
Things get easier again if you have a YouTube partner manager. If not, you need to fill out the same application form like for Google Plus page verification.
For Pinterest a verification a bit different. To show Pinterest users that you are trustworthy you just need to verify your website. This is in fact a lot faster and easier than on all other social platforms. You can see the full instructions here.
Verification Of Your Social Media Profiles
In summary a profile verification for the two biggest social networks Facebook and Twitter isn’t an easy to-do. Brand awareness and the incidence of fake accounts are crucial to get verified. Getting the verification badge for Google Plus and YouTube is obviously a lot more feasible. When it comes to Pinterest a verification can be done in a snap.
What do you think: Are verified social media profiles a sign of authenticity and therefore engaging their audience more than normal profiles?