Like in our average Facebook page performance of July the summer and holiday season has also left its mark in the statistics for August. But this is, of course, only an assumption and it is only one side of the coin. Due to the recent news feed changes of Facebook with the goal to focus on high quality content it is clearly possible that a huge number of Facebook pages couldn’t hold their performance.
Checking the Interaction Rate chart in our newest infographic it gets instantly obvious that especially the smallest page bucket with 1 to 1k fans has clearly lost percentage points compared with the previous month. Another striking point is certainly the change of the people talking about this rate for the second lowest page bucket with a fan size of 1,001 to 10k Facebook fans. While it was under 4% in July it pushed to over 5% in August. All other buckets have lost ground in this metric compared with the previous month.
In our continuous series about the average Facebook page performance, we analyzed the month of August to find an answer. As always we’ve measured the most important Key Performance Indicators (KPIs) (number of fans, interaction rate, total number of interactions, People Talking About, PTAT rate, own posts, user posts and the number of likes, comments and shares) for six different page segments depending on the sizes of the explored pages (1-1,000 fans, 1,001 – 10,000 fans, …)
The Average Facebook Page Performance For August 2013
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<a href="http://quint.ly/15sg9Pj" target="_blank"><img src="http://s3.amazonaws.com/static.quintly.com/blog/2013_09/quintly_Average_Facebook_Page_Performance_August_2013.jpg" alt="quintly Infographic: The Average Facebook Page Performance For August 2013" /></a>