We worked with a lot of clients around the world and it is really fascinating how many of them actually find other market players in their segment, which they did not know about before, and this only by analyzing and [...]

When managing and optimizing your Facebook presence, it is very important to focus on the most important Facebook KPIs. By selecting the right metrics to optimize for, the whole publishing process gets more structured and more easy to follow. We [...]

As Facebook becomes more and more important as a marketing channel for nearly every B2C and B2B brand around the world, people start tracking their performance on the biggest social network. Most of the time the Facebook Insights are used [...]

When planning and creating the posts for your Facebook page it makes sense to optimize the content for an optimal effect. In the past months there were a lot of Facebook Edgerank discussions on how important it is and that [...]

When you run and optimize your ad campaigns on Facebook it often helps to check if your competition runs ads as well. This gives you the possibility to reduce your CPCs and gives you transparency in what messages fall down [...]

When launching your Facebook page as a small or medium sized business, you should setup and use some Facebook analytics in order to analyze and evaluate the effect of your social activities. As we have a lot of discussions with [...]