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Infographic: The Rise Of Social Media Analytics, The Demand Keeps Growing

Posted by in Facebook, General, Research, Twitter.

Social media has become an important part in the lives for most of the people. The interest in social networking seems to continue unabated. Social networks like Facebook, Twitter, LinkedIn and YouTube already reach maturity and upcoming networks like Pinterest, [...]

Why You Should Start Benchmarking Your Twitter Statistics

Posted by in Research, Twitter.

Twitter – it is the world’s most famous service for so-called microblogging and actively used by more than 200 million people around the world. Next to Facebook no other social network is on everyone’s lips like this service with the [...]

The Top 25 Ranking Of The Best Facebook Pages 2012

Posted by in Facebook, Research.

Now that 2013 is here, we want to take a look at the Best Facebook Pages 2012. Overall you can see that the year 2012 was pretty strong for Facebook. Most important were cracking the one billion user mark, the [...]

Red Bull Stratos And Felix Baumgartner Breaking Real Life and Social Media Records

Posted by in Research.

What a show! On Sunday, Red Bull, their Stratos project and their sponsored daredevil Felix Baumgartner successfully completed the jump from the stratosphere. This unique PR and marketing stunt by Red Bull probably cost 50 million euros ( = $ 65.22 [...]

Social Media Is About Love, Courage And Opinion – And Our Stats Prove That Oreo Got It Right

Posted by in Research.

This week Oreo sparked a smouldering social media fire. But what happened? Showing their support for the gay community, Oreo posted an image showing rainbow layers betwixt their famous chocolate biscuits on their Facebook wall. The picture was titled “25 June [...]