When you run and optimize your ad campaigns on Facebook it often helps to check if your competition runs ads as well. This gives you the possibility to reduce your CPCs and gives you transparency in what messages fall down [...]
With the launch of Facebook’s new Graph Search the question comes up what effect this will have on brands and how brands should adjust their social media strategy in order to leverage this new possibility the best. From my perspective, [...]
A new week, another new feature pitch. This time we want to introduce the extremely useful feature of Custom Events. But why is this feature so helpful? Basically, Custom Events are notes with a temporal reference which can either be assigned [...]
