We worked with a lot of clients around the world and it is really fascinating how many of them actually find other market players in their segment, which they did not know about before, and this only by analyzing and [...]
As Facebook becomes more and more important as a marketing channel for nearly every B2C and B2B brand around the world, people start tracking their performance on the biggest social network. Most of the time the Facebook Insights are used [...]
When you run and optimize your ad campaigns on Facebook it often helps to check if your competition runs ads as well. This gives you the possibility to reduce your CPCs and gives you transparency in what messages fall down [...]
A new week, another new feature pitch. This time we want to introduce the extremely useful feature of Custom Events. But why is this feature so helpful? Basically, Custom Events are notes with a temporal reference which can either be assigned [...]
Starting today, users of our tool will receive suggestions which Facebook pages they should take into account in addition to the pages they have already added. Right after adding a new page, the Similar Pages feature compares all the patterns [...]
