Think about all the recently released features like Graph Search, Facebook Home and the unified News Feed. Combine all these new functionalities with the existing feature set of Nearby (now renamed to Local Search), Offers, local pages, ZIP code-based ad [...]

January 2013 has already passed and there were a lot of news about Facebook and, of course, social media analytics. Therefore, we want to offer an overview of the main topics in our blog. The last month was truly dominated [...]

With the launch of Facebook’s new Graph Search the question comes up what effect this will have on brands and how brands should adjust their social media strategy in order to leverage this new possibility the best. From my perspective, [...]