Infographic about the average performance of Facebook pagesOne of the most frequently asked questions from Facebook page owners is whether their Facebook pages are performing as good as other pages with the same number of fans.
Therefore we decided to create an infographic to answer this question and give everyone a chance to quickly compare their performance against their peers. This graphic should help you to find out whether your page is performing above or below the average numbers for multiple Facebook metrics. To achieve this, we analyzed different Facebook KPIs (number of fans, interaction rate, total number of interactions, PTAT, PTAT rate, own posts, user posts and the number of likes, comments and shares) for six different segments depending on the page size.

Embed Code For The Infographic

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<a href="" target="_blank"><img src="" alt="quintly Infographic: Is Your Facebook Page Performing Above The Average For January 2013" /></a>

quintly Infographic: Is Your Facebook Page Performing Above The Average?

A Few Words On The Infographic Itself

In the first chart the major focus is on the average number of fans. With these numbers you can easily get to know whether your Facebook page is above or below the average in size compared to the segment applicable for you. The next section is about the interaction rate, the interactions (number of likes, comments and shares) on the post of a Facebook page irrespective of the amount of the fans. As expected, it becomes clear that the smaller groups have higher interaction rates and with increasing fan size it gets tougher for brands to engage their audience.

The next part compares the sum of the interactions with the people talking about this values. After this we analyzed the people talking about this rate which is again normalized by the number of fans. Here we can observe that medium-sized pages (10k – 100k fans) got the highest PTAT rate. Please note that these PTAT rate is calculated on the 7-day rolling sum which is publicly available for any Facebook page.

We continue the graphic with a chart that examines the interactions in detail and that means that we are looking on the distribution of likes, comments and shares for own posts published by the page owner. Very clearly and logically is the fact that likes represent the largest parts of interactions. Comments are getting less in relative terms the larger the group is and shares reach their climax with mid big groups (100k – 1m fans).

Finally, we take a look at the number of own posts and the number of user posts. At first the owner of Facebook pages produces the largest part of the content on the page. But beyond a certain page size the number of own posts decreases and the fans are posting more than the owner.

So if you want to use this graphic to find out if your page is performing as good as other pages with the same size, you just have to look at the page bucket that includes your page size and compare your numbers with our infographic.

Henceforth we will publish such an infographic with the corresponding data for every month. This is why we want to know your opinion about this infographic. Are you missing an important metric or what do you think about this infographic overall?