It’s summer, it’s hot and people are on vacation or enjoying the weather outside. While in many sectors of the economy in this summer months, the number of new customers temporarily falls, and often the user activity subsides the question arises: Is this also the case for Facebook and its usage? Or is Facebook so present in the lives of users, so that it enjoys despite the shining sun and vacations, the same significance as else?
In our series about the average Facebook page performance, we analyzed the month of July to find an answer. Like before, we’ve measured the most important Key Performance Indicators (KPIs) (number of fans, interaction rate, total number of interactions, People Talking About, PTAT rate, own posts, user posts and the number of likes, comments and shares) for six different page segments depending on the sizes of the explored pages (1-1,000 fans, 1,001 – 10,000 fans, …).
Compared with the month of June the differences are rather marginal. In the lowest fan segment, 1 to 1000 fans, the interaction rate is slightly higher in July than in the previous month. Marked differences are certainly in relation to the People Talking About This rate. July is significantly worse than June and even more compared with the results of May. Reasons for that are maybe the already mentioned effects of the summer months. But just get an idea of the changes by yourself. All recent infographics about the average Facebook page performance are available here.
The Average Facebook Page Performance For July 2013
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<a href="http://quint.ly/148FXxX" target="_blank"><img src="http://s3.amazonaws.com/static.quintly.com/infographic/quintly_Infographic_Average_Facebook_Page_Performance_Jul_2013.png" alt="quintly Infographic: The Average Facebook Page Performance For July 2013" /></a>