Time for the April 2014 version of our recurring infographic about the average Facebook page performance. This time we added the values of April 2013 to enable you to compare some of the results.
For the infographic we've measured the most important Key Performance Indicators (KPIs) (number of fans, interaction rate, total number of interactions, People Talking About, own posts, user posts and the number of likes, comments and shares) for six different page segments depending on the sizes of the explored pages (1-1,000 fans, 1,001 – 10,000 fans, …)
Comparing the average Facebook page performance results of April 2014 with those of April 2013 it is easy to see, that the two smallest page buckets have had significant better values in the last year in case of the interaction rate and the PTAT rate. For the four other buckets from 10k fans to more than 10 million fans the values for the mentioned rates are nearly the same. And that despite the ongoing debate on the steadily declining reach of pages.
The Average Facebook Page Performance For April 2014
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<a href="https://quint.ly/1nRa5ND" target="_blank"><img src="https://s3.amazonaws.com/static.quintly.com/blog/2014_05/quintly_Average_Facebook_Page_Performance_April_2014.png" alt="quintly Infographic - April 2014: The Average Facebook Page Performance" /></a>