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featured Reach vs Impressions Twitter Analysis Youtube Analytics Instagram Strategy fake follower Research removal

Instagram fake follower removal decreases numbers by up to 18%

by Alexander Peiniger on December 29, 2016

Earlier this month Instagram did a big clean up in order to remove fake followers from a majority of the profiles. To get a better sense how the Instagram followers have been affected, we analyzed the numbers before and after the process for a sample set of 3,500 profiles and came to the following results.

Instagram Fake Follower Removal

As you can see profiles with more than 1,000,000 followers have suffered the most with an average decline of about 18%. Also the smallest bucket with profiles between 0 and 1,000 followers saw a similar decrease of about 14%. The medium sized profiles seem not to be affected too much with deductions between 1.9 and 4.4%.

Also read: How to Recognize and Manage Follower Quality on Instagram

Does that fit with what you are seeing for your own profiles? How did this affect your Instagram strategy

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