At quintly, one of our major company values is to always help improve each other. The same does not only count for our clients, but for all who are interested in social media analytics. Many people out there have already grasped that social media has a real impact on 21st century marketing, but are not yet one hundred percent sure how to measure this impact in order to optimize their campaigns. We thus want to give people the option to learn more - this is why we are launching the quintly Academy today, an education platform starting off with a first free social media analytics course.
Get your kickstart with analytics or refresh your knowledge
Our first free social media analytics course will cover the basic principles both for beginners and for marketers who want to broaden their knowledge and dive deeper into social media analytics. For all newcomers to social media analytics, the course will offer an introduction to its fundamentals. It aims to help anybody involved in social media analytics, no matter whether you are working for a brand, an agency or the media. If applied correctly, social media analytics can help you drive and tweak your social media appearances. Regardless of what you are aiming for, if it is an increase of brand awareness or better customer service through social media, proper analytics can help you achieve that while you spend your time and financial resources right. After taking the course, you will know how to utilize analytics in a very practical way.
Optimize your social media routine with the Social Media Analytics Cycle
Our first course is divided into four chapters. The first chapter will describe what social media analytics exactly is. It will be separated from other forms of social media analysis like listening. By doing so, you will get a clearer vision of what social media analytics is and what it is not. The last unit will help you understand why social media analytics can be highly beneficial to your business.
The second chapter of the class will introduce you to the Social Media Analytics Cycle (SMAC). The SMAC is a model/guideline for any social media marketer in order to conduct an assessment of your company's performance that is spot-on and effective. The first step will cover the access of the collected data that you can get from social networks. We will talk about the analysis of your own existing social media footprint as well as the comparison to your competitors.
In the third chapter we will introduce you to the second step of the SMAC. Here we will find out how to better understand the collected and visualized data. We will discuss how you can identify your own goals, which metrics might be beneficial for you, and how to set the key performance indicators (KPIs) that help to reach your goals.
The fourth chapter will dive into the last step of the SMAC: social media reporting. Here we will talk about how to tailor your social media reports to different goals and audiences. Furthermore, you will find out how to compose your own dashboards that lay out the foundation for every report. We will also explain how to automate reports, so you can make your life easier and save time. Finally, we will provide an overview of what you have learned.
To ensure that you will have a good time and that you finish the course with many takeaways, we will use different kinds of media within the class. Some units will contain written content also using screenshots, graphs and tables. We have furthermore created a number of videos that will help you to better understand the contents of the social media analytics course. On top of that, we have prepared different downloadable assets that give easy to use advice for a successful application of social media analytics.
Join the quintly Academy today!
With videos, easy to understand infographics, useful templates and interactive quizzes, we created the place to put an end to misconceptions of social media analytics. To start the free course now, just head over to academy.quintly.com, create an account and dive right into all the possibilities of social media analytics.