Social Media Analytics Blog

LinkedIn Business Strategy: 3 Essential KPIs for Marketers

LinkedIn is not only a professional network to remain connected to your contacts but it also offers great possibilities for businesses to benefit their strategy – if used correctly. According to the report of Statista, LinkedIn gained around 400 million users by the end of 2015, and it refers to 64% of traffic to the business sites compared to Facebook and Twitter. As a professional space to connect and engage with a huge variety of business networks, LinkedIn is important to your business and brings potential leads, especially when you offer a B2B (Business to Business) product. A study shows that 41% of B2B marketers have mentioned LinkedIn as their number one important social platforms. (more…)

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