Social Media Analytics Blog

Instagram Emoji Study – Emojis lead to higher interactions

Emojis are omnipresent – We use them while chatting with friends on WhatsApp, at work on Slack and they are even used in the business world, too. Scrolling through Instagram or Facebook, you will encounter many hearts, camera or thumbs up icons. We wanted to dig deeper on how Instagram emojis are used, how often they are used on average and, most of all, we wanted to know if a post containing emojis receives a higher amount of interactions. The following Instagram emoji study tackles all of these questions and reveals some great insights on how businesses can profit from emojis. (more…)


Finest selection of social media data 2016

Before shooting firecrackers in the sky and ring in the new year, everybody who publishes content on a regular basis feels the need for a yearly summary. Now, I somehow have the feeling to do the same. In 2016 we aimed to deliver great content on social media data to our readers. Based on the feedback we received, it worked quite well. A big thanks for all the support and sharing, friends! The following blog post summarizes our most read social media articles and findings we published this year. Finest selection of social media data 2016: Here you go! (more…)


Benchmark Study: Set the right social media goals for 2017

It’s that time of year again. December not only means getting Christmas presents for your loved ones; It also means having to take closer look on the year’s performance before we can celebrate the new year with some fireworks. The following blog post takes our Social Media Benchmarking Study as a source for referencing in order to set social media goals properly. (more…)


Learning from the best – The New York Times on Instagram

In February 2015 I joined quintly and soon I was looking for topics that are relevant in the industry of social media. After a bit of time spent researching and gathering information, I got the feeling that Instagram was a hot topic among businesses – and it still is. Back then, I was impressed by the work of The New York Times on Instagram. I read an article that interviewed Alexandra MacCallum and I found one of my first topics for a post. I analyzed the strategy the news corporation had on Instagram. Now, it’s time to have a look at them again. Is New York Times still “All in on Instagram”?
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Meet quintly at dmexco 2016

On September the 14th and 15th one of the most important digital marketing exhibitions and conferences takes place in Cologne, Germany. In the last years dmexco has become a meeting point for the digital economy. For us, the event was not only a place to meet clients and people interested in our social media analytics solution but also a great opportunity to meet new people to share experiences. (more…)


11 players to watch for the quarterfinals

In our last Euro ‘16 on social media article we analyzed 20 players to watch before the tournament started. Here we had a closer look at the athlete’s posts, growth rates, the amount of users that interacted with the stars and their individual interactions. Here Kevin De Bruyne, Mateo Kovačić and the French midfielder Blaise Matuidi outperformed their competitors. Today we analyze 11 players with less than 3 Million fans and show which player might be worth to watch during the quarterfinals. (more…)

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