Social Media Analytics Blog

30 biggest brands on Facebook analyzed in-depth

Facebook is still standing tall as the most popular social media network for users and brands are investing heavily into their social media marketing. It offers interaction with users that show admiration for the brand and can be valuable as a more personal approach to new customers. But how well are the top brands on Facebook really performing? It’s one thing to see if they are still showing up in your timeline, but are they still posting as much as before? Is high activity on the network still being rewarded? What can you learn from their performance? (more…)


Top 10 Social Media Analytics Features

When comparing different Social Media Analytics tools, it’s easy to get lost in the jungle of possibilities. For newcomers, it is especially hard to find out what the most essential features are in this type of tool. Which product offers exactly what I need? Which product might be enough for now, but not sufficient for a more in-depth-analysis some way down the road? What features are, in our opinion, highly underrated and might bring great value to users? To answer these questions, we took a look at what our customers consider vital in social media analytics and also thought about what experience tells us as a provider about important social media analytics features. (more…)

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