Social Media Analytics Blog

[Infographic] The Average Facebook Page Performance For September 2014

[quintly Infographic] The Average Facebook Page PerformanceThe average Facebook page performance for September 2014 is out. Again, you can easily compare the current numbers with those of September 2013. While the average number of Facebook fans kept growing every month, several KPIs give the impression that things have become more stable. As an example we can take the interaction rate. Except for the smallest page bucket with 1 to 1k fans, all other page buckets have nearly the same interaction rate as one year before.

This infographic represents an analysis of the most important Key Performance Indicators (KPIs) (number of fans, interaction rate, total number of interactions, People Talking About, own posts, user posts and the number of likes, comments and shares) for six different page segments depending on the sizes of the explored pages (1-1,000 fans, 1,001 – 10,000 fans, …).

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Instagram Analysis: How 10 B2B Brands Use Instagram

Instagram Rainbow BannerAt first glance, for many B2B brands it seems difficult to use Instagram as a marketing channel in their mix. One of the biggest doubts are concerns about a lack of existing visual content. And, of course, many of these companies think, that they do not really have tangible products which can be displayed on Instagram.

Is the combination of Instagram and B2B a contradiction? Do you need to reinvent the wheel to market your B2B brand on Instagram? No! To show you more of the details, we have used our tool to analyze how different brands are doing on Instagram. Our product focus lies on competitive social media benchmarking and we encourage our users to compare their own performance with competitors and also best practice examples. Benchmarking is not just about evaluating your own performance in the context of competitors, but also to identify and learn what really works in terms of content, communication style and posting times.

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Twitter Link Shortening Analysis – Bit.ly Is The Clear Market Leader

Tweet Link Shortening AnalysisWith the general rise of social networks and microblogging platforms and the fact that people share a lot of links every day, the popularity of link shortening services has grown massively. URL shorteners squeeze a long and complicated URL into a short link and therefore make it easy to share those links with others.

The shortening technology already got patented in September 2000 and the patent was issued in 2005. TinyURL, a still existing service was launched in 2002. Today there are hundreds of shortening services, many of which can not only shorten the original link but provide the short link with additional services.

Also many of the big companies offer their own link shortening service. Twitter shorts every link you want to post with its t.co service, no matter whether this link has already been shortened or not. In addition to Google’s service goo.gl and the standard link shortening service of Hootsuite called ow.ly, the worldwide best known service is without question bit.ly. Since bit.ly offers the possibility to use a custom domain for shortening, thousands of brands and tools are using the bit.ly technology under their hood.

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Meet quintly @dmexco 2014

quintly @dmexco 2014From the 10. till 11. September 2014 one of the largest and best-known marketing fairs in the world takes place in Cologne. Of course, we are talking about Digital Marketing Exposition & Conference or abbreviated: dmexco.

This year’s motto is Entering New Dimensions.

As in the last years, quintly is again represented with a booth. So, if you want to enter new dimensions in case of social media analytics you are invited to visit us:

quintly @dmexco 2014
Hall 7.1
Booth E51/F50

Please contact us at support@quintly.com for an appointment at our booth.

See you on the dmexco 2014. 🙂


[Infographic] The Average Facebook Page Performance For July 2014

[quintly Infographic] The Average Facebook Page Performance For July 2014We refreshed the data of our recurring infographic about the average Facebook page performance for July 2014. Comparing the latest numbers with those of July 2013 we can discover the known pattern progressions of the presented Facebook KPIs. While the average number of Facebook fans keeps growing for the listed page buckets the number of user posts declines on average.

The infographic represents an analysis of the most important Facebook Key Performance Indicators (KPIs) (number of fans, interaction rate, total number of interactions, People Talking About, own posts, user posts and the number of likes, comments and shares) for six different page segments depending on the sizes of the explored pages (1-1,000 fans, 1,001 – 10,000 fans, …).

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Facebook App Analytics: Hootsuite, Instagram And Buffer Are The Leading Third-Party Tools

Facebook App AnalyticsWith the addition of the metrics for Posts App Usage, showing which apps and tools the Facebook pages and users are using to spread their content, we had the idea to check this app usage data from a wider perspective.

Our objective: Which are really the most used apps for posting? Do the pages mostly make use of Facebook’s own tools or do they prefer special social media marketing tools? So, what are the most used and therefore most successful third-party tools?

We have looked at a sample data set of about 110,000 Facebook pages which created roughly 5 million posts for the month of July 2014. To make the analysis more meaningful, we have split it into two charts below. The first one shows the usage only for third party apps as it is interesting to see which are the leading platforms.

The second chart also includes Facebooks own apps (Desktop, Photos, Links, …). You may be wondering why these own apps show up, but as any other tool also Facebook itself uses applications to publish the content. The analyzed 110k Facebook pages are covering all different kinds of Facebook pages. That means, in this huge data sample there are not only brands but also pages of celebrities, actors, musicians, fun, theme pages and others.

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New Metrics: Learn Which Apps Facebook Pages And Users Are Using To Post

quintly Facebook Page Post App UsageIn a recent update of our Facebook analytics set, we have added the metrics Own Posts App Usage and User Posts App Usage. With these new metrics you can quickly find out, what apps Facebook pages and users are using to create their posts. Further you can also see the percentage distribution of the used apps per Facebook page.

On the one hand, you can get valuable insights by using this metric for competitor benchmarking. On the other hand, it helps to understand Facebook users even better by checking their app usage both for mobile devices and desktop.

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