Social Media Analytics Blog

[Infographic] June 2014: Is Your Facebook Page Performance Above The Average?

quintly Facebook Page Performance InfographicThe average Facebook page performance infographic with updated data for June 2014 ist out now. Again, you can compare the values of the last month with those of June 2013.

For the infographic we’ve measured the most important Key Performance Indicators (KPIs) (number of fans, interaction rate, total number of interactions, People Talking About, own posts, user posts and the number of likes, comments and shares) for six different page segments depending on the sizes of the explored pages (1-1,000 fans, 1,001 – 10,000 fans, …)

Comparing the average Facebook page performance results of April 2014 with those of April 2013 it is easy to see, that the two smallest page buckets have had significant better values in the last year in case of the interaction rate and the PTAT rate. For the four other buckets from 10k fans to more than 10 million fans the values for the mentioned rates are nearly the same. And that despite the ongoing debate on the steadily declining reach of pages.

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[Infographic] The Average Facebook Page Performance For May 2014

[quintly Infographic] The Average Facebook Page Performance For June 2013The average Facebook page performance for May 2014 is out. This time we added the values from our infographic of May 2013 for page and user posts and removed the people talking about this rate. This comparisons make clear that the larger pages posted a lot more than in May 2013. This could be due to the declining post reach and the subsequent action of many pages to publish more posts to reach more users. On the other hand, we can discover that the Facebook users posted obviously less in the last month. While the average number of Facebook fans is still continuously growing for each of the listed page buckets the interaction rate for pages with a size of more than 10k fans seems to stagnate.

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Feature Recap: Facebook Global Pages, QQL, PowerPoint Exports, Public Shareable Dashboards And More

In the last weeks we have launched a bunch of product optimizations and features to make quintly even more convenient for analyzing your social media success. Many of these tool improvements were desired by customers and we have built them accordingly. Since we know that our users have busy days, we want to summarize all the new valuable enhancements for a better overview.

Custom Metrics With QQL

The launch of QQL was one of the biggest and technically most challenging features until now. QQL stands for Quintly Query Language and is basically a SQL dialect optimized for social media data. This may sound complex, but in fact it is a quantum leap for professional and quantitative social media analyses.

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[Infographic] April 2014: Is Your Facebook Page Performance Above The Average?

Average Facebook Performance April 2014Time for the April 2014 version of our recurring infographic about the average Facebook page performance. This time we added the values of April 2013 to enable you to compare some of the results.

For the infographic we’ve measured the most important Key Performance Indicators (KPIs) (number of fans, interaction rate, total number of interactions, People Talking About, own posts, user posts and the number of likes, comments and shares) for six different page segments depending on the sizes of the explored pages (1-1,000 fans, 1,001 – 10,000 fans, …)

Comparing the average Facebook page performance results of April 2014 with those of April 2013 it is easy to see, that the two smallest page buckets have had significant better values in the last year in case of the interaction rate and the PTAT rate. For the four other buckets from 10k fans to more than 10 million fans the values for the mentioned rates are nearly the same. And that despite the ongoing debate on the steadily declining reach of pages.

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Response Rates By Facebook Pages Improved By 5% But Still 60% Of Questions Stay Unanswered

Delivering excellent customer service on social networks is more important than ever for brands all over the globe. Recently KISSmetrics released a very informative infographic about the impact of customer service and how bad customer service may hurt your business. According to their analysis the majority of people expect brands on Facebook and Twitter to respond at least within a day.

In order to verify how pages are doing in terms of response rates and also response times on Facebook, we have looked into our data sets how those numbers developed over time for the period from January 1, 2013 to April 30, 2014. The analyzed data set covers 76,734 Facebook pages with a minimum of 1,000 likes/fans and a total of 75,581,519 user posts on those pages.

The response rate is defined by the share of questions in form of user posts on Facebook pages that were answered by the specific pages within 14 days after the questions have been posted. quintly is using an intelligent algorithm to identify real questions using a variety of indicators.

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New Feature: How To Benchmark And Analyze Facebook Global Pages And Local Entities

At the beginning of 2012 Facebook launched a new page structure for global brands. With this new framework brands are able to make use of one global page and unlimited sub pages. That was the solution for a common problem of many multinational companies. Before that those globally operating companies had to decide between one fan page for all or many local Facebook pages. Both options were not ideal and brought disadvantages with them. With only one page and country and/or language targeted posts, it is difficult to create country-specific campaigns or to respond to the needs of individual fans. But also the other way – to create a lot of independent pages for several countries – requires a lot of human resources for specific content creation and administrative effort.

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[Infographic] The Average Facebook Page Performance For March 2014

[quintly Infographic] The Average Facebook Page Performance For June 2013Here is the next part of our series: The average Facebook page performance for March 2014. Like always we analyzed the most important Key Performance Indicators (KPIs) (number of fans, interaction rate, total number of interactions, People Talking About, PTAT rate, own posts, user posts and the number of likes, comments and shares) for six different page segments depending on the sizes of the explored pages (1-1,000 fans, 1,001 – 10,000 fans, …). Compared with the same month of the last year, the interaction rate of the three biggest page buckets was nearly the same in March 2014. On the other hand the three page buckets from 1 to 100k Fans had created a better interaction rate in March 2013.

Also noteworthy, the average number of Facebook fans is continuously growing since we are publishing these infographics. While the average number of fans for Facebook pages of the size from 1 to 1000 fans in March 2013 was 329, it is now at 354 fans on average. At first glance, this looks like a small step, but if you take the total number of pages in this category, it is quite remarkable. It gets even more evident when you look at the bigger fan segments. In March 2013, Facebook fan pages with a bucket size of 1 million to 10 million fans had on average 2,792,932 fans, in March 2014 the average number has grown to 3,011,885 fans. That’s an increase of more than 200k fans within 12 months.

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[Infographic] February 2014: The Average Facebook Page Performance

Average Facebook Performance February 2014It’s time again to check the average Facebook page performance. The February version of our recurring infographic is now available. This time we added the values of our infographic of February 2013 to enable you to compare some of the results.

In our continuous series about the average Facebook page performance, we analyzed the month of February. As always we’ve measured the most important Key Performance Indicators (KPIs) (number of fans, interaction rate, total number of interactions, People Talking About, own posts, user posts and the number of likes, comments and shares) for six different page segments depending on the sizes of the explored pages (1-1,000 fans, 1,001 – 10,000 fans, …)

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