Social Media Analytics Blog

33 Social media buzzwords every marketer needs to know

Social networks have been around for quite some time now, however, social media marketing is still in its baby feathers compared to more classic marketing approaches. New tools and concepts are popping up almost every day – or so it sometimes seems at least. Of course all these new possibilities are being discussed vividly on social media blogs and lots of new terms are created by doing so. It’s sometimes hard to keep track of all these social media buzzwords or people, who are new to social media marketing, have to catch up on it. This is why we created this list of important terms that every social media marketer should know. (more…)


US elections social media report: digging deep into data

Looking back at this election, it has been quite a ride. With Donald Trump, a non-politician, real estate mogul and reality TV celebrity entered the race. He is out to challenge the “Washington establishment” while spurring lots of controversy along the way. And then there’s Hillary Clinton, the former first lady and secretary of state, who will go down in history as the first female nominee for presidency in the USA. Despite all their political and personal differences, the democratic and republican candidates share one similar trait during their campaigns: the heavy use of social media. Let’s see where they stand just shortly before election day looking back at data from the last six months in our US elections social media report.

(more…)


US elections on social media: Trump still going strong

Both presidential candidates had their ups and downs during the 2016 campaign. Donald Trump went through another rough patch in the beginning of August. His negative statements regarding a crying baby at one of his rallies and those against the muslim background of a fallen soldier’s parents were followed by a decline in his polls. However, he has been able to recover and gain some ground on Hillary Clinton, whose good health has recently been questioned after her abrupt exit from the 9/11 memorial ceremony. As election day is coming closer and closer, both candidates are very active on social media. Do we also see ups and downs here or is the case rather clear about who is succeeding on Facebook and Twitter?

(more…)


A guide to buying the best social media analytics tool

The amount of money spent on social media is nowhere near a decline as ad revenues surge especially on Facebook. It is no surprise that more and more brands want to closely measure their social media marketing success in order to allocate their financial resources efficiently. Among the options that exist for social media performance measurement, it is easy to get lost. In order to buy the best social media analytics tool for your goals, you will have to ask yourself some questions about what you want to do excatly with such a tool. What are your needs and goals? To help guide you towards making a well informed decision, we have created this list of nine frequently asked questions when searching for the best social media analytics solution. You can click on each question to instantly jump to what matters to you most.

(more…)


US elections on social media: Trump still leading, but for better or worse?

The National Conventions are over, which means Hillary Clinton and Donald Trump are official nominees of their parties and we are now less than three months away from election day. Since our last analysis in the beginning of July, Clinton has again improved her polling results. According to RealClearPolitics, she is currently leading 7.2% over Trump (August 8, 2016). However, if looking at Clinton’s social media stats on both Facebook and Twitter, she is still clearly behind her competitor. Let’s see if she could also improve in the social networks or if Trump stays unreachable.

(more…)


6 social media KPIs for Facebook marketers

Facebook’s advertising revenue has skyrocketed in the first quarter of 2016. So it is no surprise that many companies, no matter if large or small, are using the services from Facebook to reach a wider audience. The fact that you have landed on this blog post makes it very probable that you yourself are an active Facebook marketer. In the following we want to present you a couple of advanced social media KPIs to monitor your Facebook marketing success and benchmark your performance to other players in your industry.

(more…)


Clinton picking up pace on social media – but enough to beat Trump?

After Donald Trump managed to surpass Hillary Clinton in the polls in late May 2016, the tides have turned again. Latest data (July 4, 2016) shows the former secretary of state is 4.6% ahead of her republican competitor. At the same time, it has become a well known fact that Trump is clearly leading over Hillary Clinton when their social media statistics are compared. But does his declining popularity among voters also diminish his success on Twitter and Facebook? Let’s find out in our latest social media analysis of the US presidential elections with data from June 2016. (more…)


The unbeatable Trump: time for a shift in Clinton’s social media strategy?

For a long time, democrat Hillary Clinton has been leading over her republican rival Donald Trump by double digits in the polls. However, he managed to surpass her in late May 2016.

On June 7, Clinton won enough delegates for a nomination as the democratic presidential candidate. But while she is ahead of her competitor Bernie Sanders regarding the number of delegates, concerning his polls against Trump, Sanders would be the more promising candidate. At this point of time, Hillary Clinton seems to be the presumptive presidential nominee. We will, nevertheless, still include Sanders in our social media analysis as he vows to “fight to the end” and also to give a better idea on the basis of things to come. (more…)

Want to know more?

Pin It on Pinterest