Social Media Analytics Blog

Super Bowl Social Media Duel – Broncos vs Panthers

It’s Super Bowl time again! This year the Denver Broncos and Carolina Panthers will compete against each other. The Panthers lost only one game in NFC South and Bronco’s defense outperformed nearly everybody else in the season. Without a doubt, the game is going to be exciting. But besides the actual match in Santa Clara, there is another fight between the two teams raging on three other battlegrounds: Facebook, Twitter and Instagram. So today, we want to take a closer look at the numbers and stats in the social networks. (more…)


Social Media KPIs – Find KPIs that fit your goals

The amount businesses spend on communications is shifting fast towards online and especially social. As a social media manager it is key to perfectly know how your ongoing campaign is performing in order to invest your time and money correctly. You can achieve this through measuring your key performance indicators (KPIs). In this first part of our upcoming social media KPIs blogging series, we will thus introduce the essentials of successfully monitoring your social media performance. (more…)


Brands are diversifying their social network presence

Last week I gave a talk at the AllFacebook Marketing Conference in Berlin about how brands are using the different social networks and where they are present. This blog post is a summary of the findings we gathered. As we have a lot of data at quintly about how brands and users in general analyze their social media profiles we have a very good base for looking at some general underlying trends we see across our whole user base. (more…)


Homeland vs. The Walking Dead – A Social Media Battleground

Good TV shows are entertaining, addictive and engaging. Engaging in several ways. We all saw ourselves sitting on the edge of our sofas but real fans spend more time than just during the show with their favorite characters. For companies behind the scenes that is a great possibility to build a community, deliver content and engage fans in the end. This blog post looks on how the organizations behind Homeland and The Walking Dead use social media – Facebook and Twitter in this case. (more…)

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