Social Media Analytics Blog

How To Create Your Own Formula For Social Media Success

We all hear the discussions about Social Media ROI all the time, but in the end there is no standard answer to the question on the return of your social media activities. That’s why we want to show you a different approach of setting up your own formula for social media success. With the recent introduction of QQL we have laid the foundation for technically defining your own metrics. In this blog article we want to go a step further and help you to get the theory right behind that and to come up with your own formula that measures your success the best. We believe that there is no standardized success formula thats can be accurate, so going the individual path is definitely the preferred and recommended choice.

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Social Media Effects: Kit Kat Partnership With Android

Social Media Effects On Business PartnershipKit Kat: The crunchy, chocolate candy bar, who does not know it? Android: The operating system for mobile devices with the cute green robot as a trade mark. You think there is no connection between both? Yes, there is! Kit Kat will be the next iteration of the Android mobile operating system 4.4. In the past, Android always named its versions after desserts like Cupcake and Jelly Bean, but it has never chosen a brand name before. So Kit Kat has made THE big deal to promote its candy bar. Could there be any better kind of product placement? People have reacted differently, but Kit Kat does not have to care about bad mentions because it has already reached important social media effects: get people talking about the brand. The following chart shows the rise of the average number of people who have talked about Kit Kat on Facebook during the last week. At the weekend Kit Kat reached the maximum number of more than 220,000 people.

Social Media Effects: Skyrocketing Growth Of People Talking

Kit Kat Social Media Effects On Facebook

Obviously, the number has risen immensely because since Tuesday the marriage of Android and Kit Kat has generated a lot of rumors worldwide. On the one hand, people are talking about Kit Kat on Facebook, but on the other hand, the number of fans didn’t grow a lot in the last days. The impact on Twitter is a lot more impressive: The number of followers has gone up to more than 26,000 during a few days, parallelly to the interactions on Facebook. Another diagram shall illustrate the dimension of the booming rumors, Kit Kat has activated with its announcement.

Social Media Effects On Kit Kat Presence On Twitter

At that point, the social medial effects of Kit Kat’s great deal are not to be dismissed. And those brands, which have smiled at the funny Kit Kat-bot, now have indicators for the success of Kit Kat’s Social Media Marketing. Unfortunately the chart also illustrates that the hype evaporated as quick as it arrived, so the question which stays is: Can we really talk about a success?

Social Media Effects Android Kit Kat Design

Anyway, Kit Kat is still a popular candy, but since tuesday the name Kit Kat has been recalled for everyone, who hasn’t been thinking about Kit Kat for a longer time. And now the whole world shares the Android robot’s transformation into a candy bar consisting Kit Kat-bot in front of the typical red background which also represents Kit Kat. Nestlé has directly changed the design of the social media presences, so that the new Kit Kat-bot stares at us everywhere. So that campaign could have a sustainable effect in the nearer future when people will often be confronted with Kit Kat’s and Android´s new corporate design.

In addition to that, the Radar below shows Kit Kat’s position on Facebook in comparison to its competitors and indeed Kit Kat’s need for action in social media. Thus the crunchy bar positions the midfield whereas M&M’s for example registers an enormous growth of fans and interactions this year.

Social Media Effects Facebook Candy Bars

Kit Kat still has to develop its position between its competitors, so the new deal is a big step to more social influence. After Kit Kat has failed its last social media campaign in 2012, the green Android robot as the new mascot is promising more sustainable success than the spooky guy in the bear suit which has negatively influenced Kit Kat’s image. Many people may think negatively about the new campaign too. But Kit Kat now has an influential marketing campaign which makes people laughing and talking about. The candy bar as well as the people’s meaning are split, but the positive consequences for Kit Kat and its mother Nestlé have begun yet. At least these consequences will be measurable with social media analytics going forward.

The social media effects on Kit Kat’s performances on Twitter and Facebook are obvious, but will those effects also influence people’s spending capacity? To analyze long-term impacts of Kit Kat’s product placement, we have to monitor the prospective effects. So what do you think about Kit Kat’s impact in the nearer future? Are we all having a break with the crunchy bar, or is rather Kit Kat going to have a break in its demand?


Most Talked About Pages Of The Week #19 – Oiesamamada Seems To Be Untouchable

Blog Opener -  Most Talked About Pages Of The WeekHello again to our weekly most talked about pages ranking. As always, we dedicate ourselves at the end of the week to the pages with the highest people talking about this (PTAT) value. This week the ranking is led by the page OIESAMAMADA and as in the weeks before with an incredible PTAT-value (10m). Since the page is started appearing in our ranking it is on the first place. But the important thing is not the fact that the page leads our ranking since a “decade”, more impressive is the PTAT-value the page gets week after week. But let us now get on with the rest of the most talked about pages of the week.

Altogether the ranking has not really changed compared to last week. Once again pages around religious topics are pretty strong, especially the two pages Jesus Daily and God. But religion is also important on pages like Dios Es Bueno! and Dios es Amor. Besides religion fun also plays an important role in the Facebook universe as can be seen on pages like 1,000,000 PicturesGeorge Takei or I fucking love science for example.

In addition it should be mentioned that the Fast & Furious page is still a part of the top ten most talked about pages of the week.

Most Talked About Pages Of The Week #19

Pos. Picture Page PTAT PTAT Rate (%)
1.(1.) Oiesamamada Oficial Facebook Page OIESAMAMADA 10,183,532 218.32
2.(3.) God Official Facebook Page Jesus Daily 6,492,841 35.56
3.(4.) Jesus Daily Facebook Page God 5,833,892 336.84
4.(6.) Facebook for Every Phone Page Facebook for Every Phone 3,787,660 1.59
5.(7.) George Takei Facebook Page George Takei 3,660,850 90.19
6.(5.) I Fucking Love Science Facebook Page I fucking love science 3,049,888 60.48
7.(6.) 1,000,000 Pictures Facebook Page 1,000,000 Pictures 3,010,981 113.76
8.(10.) Profil Picture of Dios es Amor Dios es Amor 2,855,552 155.22
9.(9.) Facebook Profil Picture of Fast & Furious Fast & Furious 2,415,178 7.25
10.(8.) Profil Picture of Dios Es Bueno! Dios Es Bueno! 2,260,537 21.93

Most Talked About Pages Of The Week #18 – Fast And Furious Takes Over The Chase

Blog Opener -  Most Talked About Pages Of The WeekAnother week almost passed and this means for us that it’s once again time for our most talked about pages of the week. Exactly as in the last weeks the first place does not change, but the rest of the ranking is different. Need for Speed could not keep its position in our ranking but I would argue that the page is worthily represented by the Fast & Furious page, which has made it for the first time into our weekly ranking. I personally suspect the success of the Fast & Furious page is related to the theatrical release of the new movie.

What else can I say about the most talked about pages of the week. The remaining representatives in our ranking are not unknown for us because we have already met them in recent weeks. Especially pages as God, Jesus Daily, George Takei, Facebook for every phone, I fucking love science and 1,000,000 Pictures accompany us since the beginning of this blog series. What is definitely noticeable is the fact that Spanish pages are appearing more often in our ranking. Meanwhile, four of the ten most talked about pages of the week are Spanish respectively pages on which the content is Spanish.

Of course we are also interested in your opinion this week. What do you think about this most talked about pages of the week?

Most Talked About Pages Of The Week #18

Pos. Picture Page PTAT PTAT Rate (%)
1.(1.) Oiesamamada Oficial Facebook Page OIESAMAMADA 9,994,369 218.85
2.(3.) God Official Facebook Page Jesus Daily 6,613,858 36.57
3.(4.) Jesus Daily Facebook Page God 5,440,960 319.57
4.(6.) Facebook for Every Phone Page Facebook for Every Phone 3,742,031 1.59
5.(7.) I Fucking Love Science Facebook Page I fucking love science 3,311,746 67.01
6.(9.) 1,000,000 Pictures Facebook Page 1,000,000 Pictures 2,808,494 109.06
7.(5.) George Takei Facebook Page George Takei 2,757,729 68.46
8.(10.) Profil Picture of Dios Es Bueno! Dios Es Bueno! 2,642,398 25.80
9.(-) Facebook Profil Picture of Fast & Furious Fast & Furious 2,607,034 8.78
10.(8.) Profil Picture of Dios es Amor Dios es Amor 2,564,217 142.04

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