Websummit is here again, and this time in the amazing city of Lisbon, Portugal – and guess what, quintly is there, and will be around to engage on all things social media. (more…)
On September the 14th and 15th one of the most important digital marketing exhibitions and conferences takes place in Cologne, Germany. In the last years dmexco has become a meeting point for the digital economy. For us, the event was not only a place to meet clients and people interested in our social media analytics solution but also a great opportunity to meet new people to share experiences. (more…)
Last week I gave a talk at the AllFacebook Marketing Conference in Berlin about how brands are using the different social networks and where they are present. This blog post is a summary of the findings we gathered. As we have a lot of data at quintly about how brands and users in general analyze their social media profiles we have a very good base for looking at some general underlying trends we see across our whole user base. (more…)
On July 9 we are running a joint webinar with Brandwatch and iCrossing, which will highlight some key differences between Social Media Listening and Social Media Analytics. These two terms are often mixed up but for setting up a perfect social media strategy it is essential to differentiate and use both simultaneously. Susanne Ullrich, Head of Marketing DACH from Brandwatch, will provide attendees with an overview of what a listening tool is capable of and our CEO and Co-Founder Alexander Peiniger will clarify about social media analytics. Daniel Gschaider, Digital Communications Strategist of iCrossing Germany, will moderate the session and show how both approaches can work perfectly together. This webinar will be hosted in German and then targeted to our english-speaking audience, too. Thus, the following article will outline details in German.
Social Media webinars are a great way for us to share our knowledge and experience we gained over the last years in social media. Due to that and the great feedback we have received from our clients, partners, followers and fans we decided to ramp up our efforts to deliver more webinars going forward. Since more businesses are eager to gain a data-driven view on activities in the social sphere, we see the necessity of proving such effectiveness of activities and are now sharing our insights with the help of webinars. Here a data-driven view on performance is important for any marketer and the upper management to understand the activities. The numerous facets which belong to a holistic social media strategy are often underestimated. Choosing the right metrics, being able to set up a dashboard with the most important KPI’s and reporting in the end, are crucial factors, which will be discussed with hands on examples in our webinars from now on.
From the 10. till 11. September 2014 one of the largest and best-known marketing fairs in the world takes place in Cologne. Of course, we are talking about Digital Marketing Exposition & Conference or abbreviated: dmexco.
This year’s motto is Entering New Dimensions.
As in the last years, quintly is again represented with a booth. So, if you want to enter new dimensions in case of social media analytics you are invited to visit us:
quintly @dmexco 2014
Please contact us at firstname.lastname@example.org for an appointment at our booth.
See you on the dmexco 2014. 🙂
Have you noticed? Everything is getting a little greener right now. Not really. This time it’s not about environmental protection. The St. Patrick’s Day is near.
We took the chance and created a brief industry analysis for Beer on Facebook, our contribution for the upcoming St. Patrick’s Day. But before we go into detail, there are a few hints. Facebook marketing isn’t easy for alcohol brands. Next to cigarettes, alcohol is one of the most regulated topics in the world and the strict regulations also apply to the Facebook pages of alcohol brands. Since the age restrictions are depending on the country, it is a lot of work for these brands to set the right country and age restrictions.
But enough of that. It’s time for Beer on Facebook – St. Patrick’s Day Edition.
In selecting the following breweries we were inspired by several blog articles about the best beers for St.Patrick’s Day.
But perhaps we also tossed the dice, maybe we were drunk too. Therefore a first ranking based on the People Talking About This and on the total fan numbers of the selected pages.
|9.||Starr Hill Brewing Company||458||10,969|
Because of the above mentioned restrictions we can’t show you the profile images of the beer brands via open graph. As you can see, the more fans the brands have the more people are talking about the beer. There is only one exception, made by Samuel Adams. Although the brand has only half as many fans like Corona, more people are talking about Samuel Adams.
When browsing the pages of the beer brands, it’s obvious that only a few are preparing for St. Patrick’s Day or thinking that this day is important for them.
Miller Coors offers free rides especially for ‘St. Paddy’s Day,’ Harpoon created a St. Patrick’s Festival 2013 album, Dos Equis created a post regarding the special irish day with their ad character. Totally in the mood are only Guinness and the Starr Hill Brewing Company. They even changed their cover image due to the upcoming holiday. Corona, Samuel Adams, Bud Light, Budweiser and Schlafly keep a low profile.
If you are already asking yourself which brand is the strongest for which metric, our Facebook Key Metrics Radar chart will give you the answer.
A familiar picture. The brand with the most fans, Bud Light, is also the strongest in case of total interactions. This is facilitated by the fact that they are also posting more content than the other brands. In case of the relative numbers, maybe the most important metrics for professional social media people, Samuel Adams is the strongest beer on Facebook. They are leading the group for the Interaction-Rate, Response-Rate and Fan-Growth-Rate. Only Schlafly Beer has the higher Average PTAT-Rate for the chosen time period.
So: Beannachtam na Femle Padraig! You don’t understand? This is Gaelic and it means ‘Happy St. Patrick’s Day!’ 🙂
May your blessings outnumber
The shamrocks that grow,
And may trouble avoid you
Wherever you go.