Social Media Analytics Blog

Brandwatch & quintly Webinar – The ideal Social Media Analysis for businesses

The Difference between Listening & Analytics explained – finally

On July 9 we are running a joint webinar with Brandwatch and iCrossing, which will highlight some key differences between Social Media Listening and Social Media Analytics. These two terms are often mixed up but for setting up a perfect social media strategy it is essential to differentiate and use both simultaneously. Susanne Ullrich, Head of Marketing DACH from Brandwatch, will provide attendees with an overview of what a listening tool is capable of and our CEO and Co-Founder Alexander Peiniger will clarify about social media analytics. Daniel Gschaider, Digital Communications Strategist of iCrossing Germany, will moderate the session and show how both approaches can work perfectly together. This webinar will be hosted in German and then targeted to our english-speaking audience, too. Thus, the following article will outline details in German.

BWWebinar (more…)

Social Media Webinars – Introducing #quintlyIQ: New Webinar Series starting June 30

Social Media webinars are a great way for us to share our knowledge and experience we gained over the last years in social media. Due to that and the great feedback we have received from our clients, partners, followers and fans we decided to ramp up our efforts to deliver more webinars going forward. Since more businesses are eager to gain a data-driven view on activities in the social sphere, we see the necessity of proving such effectiveness of activities and are now sharing our insights with the help of webinars. Here a data-driven view on performance is important for any marketer and the upper management to understand the activities. The numerous facets which belong to a holistic social media strategy are often underestimated. Choosing the right metrics, being able to set up a dashboard with the most important KPI’s and reporting in the end, are crucial factors, which will be discussed with hands on examples in our webinars from now on.

Under Armour (more…)

Meet quintly @dmexco 2014

quintly @dmexco 2014From the 10. till 11. September 2014 one of the largest and best-known marketing fairs in the world takes place in Cologne. Of course, we are talking about Digital Marketing Exposition & Conference or abbreviated: dmexco.

This year’s motto is Entering New Dimensions.

As in the last years, quintly is again represented with a booth. So, if you want to enter new dimensions in case of social media analytics you are invited to visit us:

quintly @dmexco 2014
Hall 7.1
Booth E51/F50

Please contact us at for an appointment at our booth.

See you on the dmexco 2014. :)

Beer On Facebook – An Industry Analysis Tributing The St. Patricks Day

Industry Analysis - Beer On FacebookHave you noticed? Everything is getting a little greener right now. Not really. This time it’s not about environmental protection. The St. Patrick’s Day is near.

We took the chance and created a brief industry analysis for Beer on Facebook, our contribution for the upcoming St. Patrick’s Day. But before we go into detail, there are a few hints. Facebook marketing isn’t easy for alcohol brands. Next to cigarettes, alcohol is one of the most regulated topics in the world and the strict regulations also apply to the Facebook pages of alcohol brands. Since the age restrictions are depending on the country, it is a lot of work for these brands to set the right country and age restrictions.

But enough of that. It’s time for Beer on Facebook – St. Patrick’s Day Edition.

Beer on Facebook – The Selected Breweries

In selecting the following breweries we were inspired by several blog articles about the best beers for St.Patrick’s Day. But perhaps we also tossed the dice, maybe we were drunk too. Therefore a first ranking based on the People Talking About This and on the total fan numbers of the selected pages.

Pos. Page PTAT Total Fans
1. Bud Light 246,493 5,594,363
2. Budweiser 194,420 3,985,479
3. Dos Equis 61,165 2,283,811
4. Samuel Adams 39,520 678,527
5. Corona 30,577 1,321,134
6. Guinness 20,569 390,299
7. Harpoon Brewery 1,820 49,962
8. Schlafly Beer 1,573 22,188
9. Starr Hill Brewing Company 458 10,969
10. Miller Coors 290 5,500

Because of the above mentioned restrictions we can’t show you the profile images of the beer brands via open graph. As you can see, the more fans the brands have the more people are talking about the beer. There is only one exception, made by Samuel Adams. Although the brand has only half as many fans like Corona, more people are talking about Samuel Adams.

Are The Brands Already Up For St. Patrick’s Day?

When browsing the pages of the beer brands, it’s obvious that only a few are preparing for St. Patrick’s Day or thinking that this day is important for them.

Miller Coors offers free rides especially for ‘St. Paddy’s Day,’ Harpoon created a St. Patrick’s Festival 2013 album, Dos Equis created a post regarding the special irish day with their ad character. Totally in the mood are only Guinness and the Starr Hill Brewing Company. They even changed their cover image due to the upcoming holiday. Corona, Samuel Adams, Bud Light, Budweiser and Schlafly keep a low profile.

Let’s Get To The Point – Beer On Facebook KPI Radar

If you are already asking yourself which brand is the strongest for which metric, our Facebook Key Metrics Radar chart will give you the answer.

Beer On Facebook KPIs

A familiar picture. The brand with the most fans, Bud Light, is also the strongest in case of total interactions. This is facilitated by the fact that they are also posting more content than the other brands. In case of the relative numbers, maybe the most important metrics for professional social media people, Samuel Adams is the strongest beer on Facebook. They are leading the group for the Interaction-Rate, Response-Rate and Fan-Growth-Rate. Only Schlafly Beer has the higher Average PTAT-Rate for the chosen time period.

So: Beannachtam na Femle Padraig! You don’t understand? This is Gaelic and it means ‘Happy St. Patrick’s Day!’ :)

May your blessings outnumber
The shamrocks that grow,
And may trouble avoid you
Wherever you go.
~Irish Blessing

Want to know more?