Last week I gave a talk at the AllFacebook Marketing Conference in Berlin about how brands are using the different social networks and where they are present. This blog post is a summary of the findings we gathered. As we have a lot of data at quintly about how brands and users in general analyze their social media profiles we have a very good base for looking at some general underlying trends we see across our whole user base. (more…)
On July 9 we are running a joint webinar with Brandwatch and iCrossing, which will highlight some key differences between Social Media Listening and Social Media Analytics. These two terms are often mixed up but for setting up a perfect social media strategy it is essential to differentiate and use both simultaneously. Susanne Ullrich, Head of Marketing DACH from Brandwatch, will provide attendees with an overview of what a listening tool is capable of and our CEO and Co-Founder Alexander Peiniger will clarify about social media analytics. Daniel Gschaider, Digital Communications Strategist of iCrossing Germany, will moderate the session and show how both approaches can work perfectly together. This webinar will be hosted in German and then targeted to our english-speaking audience, too. Thus, the following article will outline details in German.
Social Media webinars are a great way for us to share our knowledge and experience we gained over the last years in social media. Due to that and the great feedback we have received from our clients, partners, followers and fans we decided to ramp up our efforts to deliver more webinars going forward. Since more businesses are eager to gain a data-driven view on activities in the social sphere, we see the necessity of proving such effectiveness of activities and are now sharing our insights with the help of webinars. Here a data-driven view on performance is important for any marketer and the upper management to understand the activities. The numerous facets which belong to a holistic social media strategy are often underestimated. Choosing the right metrics, being able to set up a dashboard with the most important KPI’s and reporting in the end, are crucial factors, which will be discussed with hands on examples in our webinars from now on.