Social Media Analytics Blog

Benchmark Study Q1 2017 – Current Social Media Trends

Setting goals for a social media strategy is important, but adapting the strategy to the previous performance and to the evolution of each network is essential. For the following study, we have analyzed 740,000 social media accounts on Facebook, Twitter and Instagram. To make it easier to apply the findings to specific cases that marketers might encounter, we look at social media data by profile size clusters. Overall, we aim to show general social media trends regarding the three most important networks. But now let’s talk numbers!
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Our founder on Facebook Data Mining

The more data we collect, the more important Facebook Data Mining – the process of finding patterns in large data sets – becomes. Understanding large amounts of data plays a crucial role for advertising on Facebook, as well. That’s why our founder, Alex, gave a talk at the first Facebook Ads Camp in Cologne, Germany. (more…)


7 ways to get more Facebook video shares

As a content manager, we all know that posting videos instead of images on social media can be more efficient as it helps the audience memorize the content shared by the brand. However, when posting content on social media or blogs, you have to think what would be the best way to give your audience an exciting, powerful and rewarding experience. You definitely want to share content that your audience will want to talk about. Here are some tips that will help you to get more Facebook video shares videos. (more…)


How to find the best time to post on social media

The best time to post on social media is one of the most controversial questions since the beginning of from Facebook, Twitter and Co. It’s an internal battle fought and ultimately never quite won. Going with your intentions can often result in unsuccessful campaigns, wasted resources and frustration. The following article will show you an approach how to find the best time to post on social media, specifically tailored to your community. (more…)


Facebook Post Reach Explained

Our new “Facebook Post Reach Explained” article will give you a profound overview about the different kinds of reach and shows you how you can use these numbers to optimize your own social media strategy. Facebook Reach is one of the most important social media KPI’s for marketers when it comes to measuring the success of Facebook pages or posts. However, Facebook offers a lot of different kinds of reach that can be used for this. As reach is a private metric, you always need to have insights permissions for the pages you want to analyze. (more…)


Study proves: 1055% higher share rate on Facebook native videos

We’ve refreshed this study for 2017 to keep you updated about the latest developments on the usage of videos on Facebook.

Millions of videos are shared on Facebook timelines, and in particular, brands are including more and more video content to their Facebook strategy. This process is mainly due to the fact that video content has the advantage of engaging users in a more intense way. By combining visual and audio components, videos have the possibility to share an experience that goes beyond that images. But not only the post type itself is relevant; It also matters which kind of video format is used. And that is where it gets interesting for marketers, because the social network gives their user the possibility to choose from a vast range of formats, such as Facebook native videos, YouTube, Vimeo etc…

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Benchmark Study: Set the right social media goals for 2017

It’s that time of year again. December not only means getting Christmas presents for your loved ones; It also means having to take closer look on the year’s performance before we can celebrate the new year with some fireworks. The following blog post takes our Social Media Benchmarking Study as a source for referencing in order to set social media goals properly. (more…)

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