Social Media Analytics Blog

Introducing Facebook Ad Analytics to quintly

You’ve asked us and we listened – from today on, quintly offers Facebook Ad Analytics! This means that you can now enhance your social media analysis with data on all ads that you have created alongside your social media performance measurement.

The data visualizations in quintly will now make assessing ad results more convenient than ever. To take your ad reporting to the next level, we added several metrics and an ads dashboard template that will give you a new perspective on Facebook ad performance and your social ad ROI.

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How to analyze Facebook Reach

Facebook Reach is essential for every marketer. Many strategies work towards increasing it. The cornerstone of being successful on Facebook, including a high reach, is measuring it appropriately. You can analyze Facebook Reach to either find potential area of improvements for the content of your page or to increase and analyze your audience. However if you want to have a comprehensive view on how your page or posts perform, you should also analyze how often users engage with your content. The following post will explain how to analyze Facebook Reach in detail with focus on content optimization. (more…)


Benchmark Study Q1 2017 – Current Social Media Trends

Setting goals for a social media strategy is important, but adapting the strategy to the previous performance and to the evolution of each network is essential. For the following study, we have analyzed 740,000 social media accounts on Facebook, Twitter and Instagram. To make it easier to apply the findings to specific cases that marketers might encounter, we look at social media data by profile size clusters. Overall, we aim to show general social media trends regarding the three most important networks. But now let’s talk numbers!
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Our founder on Facebook Data Mining

The more data we collect, the more important Facebook Data Mining – the process of finding patterns in large data sets – becomes. Understanding large amounts of data plays a crucial role for advertising on Facebook, as well. That’s why our founder, Alex, gave a talk at the first Facebook Ads Camp in Cologne, Germany. (more…)


7 ways to get more Facebook video shares

As a content manager, we all know that posting videos instead of images on social media can be more efficient as it helps the audience memorize the content shared by the brand. However, when posting content on social media or blogs, you have to think what would be the best way to give your audience an exciting, powerful and rewarding experience. You definitely want to share content that your audience will want to talk about. Here are some tips that will help you to get more Facebook video shares videos. (more…)


How to find the best time to post on social media

The best time to post on social media is one of the most controversial questions since the beginning of from Facebook, Twitter and Co. It’s an internal battle fought and ultimately never quite won. Going with your intentions can often result in unsuccessful campaigns, wasted resources and frustration. The following article will show you an approach how to find the best time to post on social media, specifically tailored to your community. (more…)

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