Social Media Analytics Blog

McDonald’s Growth Rate Outperforms Competition In Social Media Analysis Of “Big 5”

McDonald’s, Starbucks, Red Bull, Pepsi, and Oreo are all huge players in consumers’ everyday lives as well as in the Social Media world. For this reason, they were chosen for this analysis. By using this example we want to share the gathered data and provide insights on how big brands are acting in the social web.

First we want to look at channel-specific insights for each company, which allow us to gain a quantitative understanding of who are the strongest players are across the different Social Media channels. We are interested in creating a “Social Graph” that represents each company’s share of followers relatively to the followers of the other “Big 5” brands. The pie chart below shows the percentage of followers that each company has in relation to the total number of followers of the “big 5” across all four channels, whereby we analyzed the period from October 2014 until beginning of February 2015.

Online Appearance


Response Rates By Facebook Pages kept growing through 2014 [Update]

In May 2014 we analyzed the response rates by Facebook pages and could show that the average response rate grew from 37.4% in January 2013 to 42.4% in April 2014. As some more months have passed we want to check if that rise continued and if page owners were able to improve on their customer service level.

This time we took a sample set of about 91k Facebook pages with more than 1,000 likes/fans and analyzed a total of 18.6 million questions that have been created by users. The response rate is defined by the share of questions in form of user posts that were answered by the specific pages within 14 days after the questions have been posted.

Facebook Response Rate Development

The following chart shows the development of the response rate from January 1, 2013 to January 4, 2015.

Instagram Fake Follower Removal

As you can see the trend continued throughout 2014 and the growth was even a bit higher compared to the old period that we analyzed last year. At the end of December 2014 about 45.4% of all questions have been answered and we are getting closer to the magical 50% mark.


It is great to see that brands and page owners continued to improve their response rates in 2014. Do you think the 50% mark will be crossed in 2015?

[Infographic] The Average Facebook Page Performance For September 2014

[quintly Infographic] The Average Facebook Page PerformanceThe average Facebook page performance for September 2014 is out. Again, you can easily compare the current numbers with those of September 2013. While the average number of Facebook fans kept growing every month, several KPIs give the impression that things have become more stable. As an example we can take the interaction rate. Except for the smallest page bucket with 1 to 1k fans, all other page buckets have nearly the same interaction rate as one year before.

This infographic represents an analysis of the most important Key Performance Indicators (KPIs) (number of fans, interaction rate, total number of interactions, People Talking About, own posts, user posts and the number of likes, comments and shares) for six different page segments depending on the sizes of the explored pages (1-1,000 fans, 1,001 – 10,000 fans, …).


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