Social Media Analytics Blog

US elections on social media: Trump still leading, but for better or worse?

The National Conventions are over, which means Hillary Clinton and Donald Trump are official nominees of their parties and we are now less than three months away from election day. Since our last analysis in the beginning of July, Clinton has again improved her polling results. According to RealClearPolitics, she is currently leading 7.2% over Trump (August 8, 2016). However, if looking at Clinton’s social media stats on both Facebook and Twitter, she is still clearly behind her competitor. Let’s see if she could also improve in the social networks or if Trump stays unreachable.

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6 social media KPIs for Facebook marketers

Facebook’s advertising revenue has skyrocketed in the first quarter of 2016. So it is no surprise that many companies, no matter if large or small, are using the services from Facebook to reach a wider audience. The fact that you have landed on this blog post makes it very probable that you yourself are an active Facebook marketer. In the following we want to present you a couple of advanced social media KPIs to monitor your Facebook marketing success and benchmark your performance to other players in your industry.

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Clinton picking up pace on social media – but enough to beat Trump?

After Donald Trump managed to surpass Hillary Clinton in the polls in late May 2016, the tides have turned again. Latest data (July 4, 2016) shows the former secretary of state is 4.6% ahead of her republican competitor. At the same time, it has become a well known fact that Trump is clearly leading over Hillary Clinton when their social media statistics are compared. But does his declining popularity among voters also diminish his success on Twitter and Facebook? Let’s find out in our latest social media analysis of the US presidential elections with data from June 2016. (more…)


11 players to watch for the quarterfinals

In our last Euro ‘16 on social media article we analyzed 20 players to watch before the tournament started. Here we had a closer look at the athlete’s posts, growth rates, the amount of users that interacted with the stars and their individual interactions. Here Kevin De Bruyne, Mateo Kovačić and the French midfielder Blaise Matuidi outperformed their competitors. Today we analyze 11 players with less than 3 Million fans and show which player might be worth to watch during the quarterfinals. (more…)

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