McDonald’s, Starbucks, Red Bull, Pepsi, and Oreo are all huge players in consumers’ everyday lives as well as in the Social Media world. For this reason, they were chosen for this analysis. By using this example we want to share the gathered data and provide insights on how big brands are acting in the social web.
First we want to look at channel-specific insights for each company, which allow us to gain a quantitative understanding of who are the strongest players are across the different Social Media channels. We are interested in creating a “Social Graph” that represents each company’s share of followers relatively to the followers of the other “Big 5” brands. The pie chart below shows the percentage of followers that each company has in relation to the total number of followers of the “big 5” across all four channels, whereby we analyzed the period from October 2014 until beginning of February 2015.