Social Media Analytics Blog

Facebook Video Metrics

quintly now supports all Facebook Insights Video Metrics

Facebook videos receive higher engagement than images and other content, hence they get increasingly important for marketers. Due to this importance, Facebook now offers some new API endpoints which we used to release a bunch of new Facebook video metrics for page owners. Through these metrics, videos and interactions on those are more measurable than ever before. (more…)

Visuals receive the highest engagement on Facebook

The following study analyzes 100,000 Facebook profiles and more than 80 million posts from June 2014 to June 2015. The results give insights into which Facebook post type is used most predominantly when marketers share their work. Increasingly many businesses are relying heavily on content marketing as part of their marketing activities. Therefore companies try to reach as many users of their target groups as possible.

Main Findings

Links and images posted most frequently, videos and images drive highest engagement, photo post interactions increasing, interactions on link posts low but increasing.


Social Media Benchmarking Study Q2 2015

Main Take Aways

Facebook The average Facebook page posts twice per day, but the number massively differs depending on the size of the page (1-1k fans: 8 times per month, 1m+ fans: 229 times per month), links and photos among the most popular post types, highest interaction on photo posts.

Instagram Users post on average once per day, accounts with 100k+ follower twice, image and video Interaction Rate about the same, the average interaction for pages up to 1k likes have 23 interactions on average, 10m+ followers have 570k interactions per post, Posts receive 29x more likes than comments

Twitter Users tweet on average slightly over 5 times per day, profiles up to 100k followers hardly use replies to users to interact, four interactions per tweet is the average for pages > 1k, Just 1.25x more favs than retweets (more…)

Facebook Still Dominating Brands’ Social Media Strategies

After we received great feedback on our Instagram study in which we were able to identify that interaction rates are up to ten times higher than on Facebook, we wanted to reveal which networks seem to be relevant for companies and brands all over the world. In this analysis, we looked at how over 50,000 quintly users use the platform to track their social media presences. The study is split into 15 countries, as we identified variations between different regions.

The analysis does not only reveal the business-related relevance for a social network specifically in each country but also the eagerness analyzing it, which is one step beyond interest and relevance. Using these numbers as a foundation, we can assume which networks are relevant for marketers and which are not highly relevant for social strategies in companies. This may have many factors such as a lack of reach or (still) low relevance for businesses.

Interesting differences are noticeable, for example, that Facebook is tracked the most in France, whereas 30 percentage points less track the mother of all networks in Indonesia. In the Southeast-Asian island state, Instagram seems to be a “big thing” with 18% (Average 10%). In Argentina, just Facebook and Twitter seem to be important for the analyzed companies.

Online Appearance
By visualizing the table in the following chart, it gets clear that companies rely heavily on Facebook and perhaps too little on Instagram, especially considering the high interaction rates on the photo-sharing platform. Thus, brands might miss opportunities in reaching their target audience when focussing on one network, which is Facebook. The potential of visual marketing with pictures or videos is highly controversial but does not seem to be utilized by the majority. As a recent article on Harvard Business Review explains, multi-channel strategies can leverage many possibilities for companies, but have to be chosen wisely. (more…)

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