Social Media Analytics Blog

Clinton picking up pace on social media – but enough to beat Trump?

After Donald Trump managed to surpass Hillary Clinton in the polls in late May 2016, the tides have turned again. Latest data (July 4, 2016) shows the former secretary of state is 4.6% ahead of her republican competitor. At the same time, it has become a well known fact that Trump is clearly leading over Hillary Clinton when their social media statistics are compared. But does his declining popularity among voters also diminish his success on Twitter and Facebook? Let’s find out in our latest social media analysis of the US presidential elections with data from June 2016. (more…)


11 players to watch for the quarterfinals

In our last Euro ‘16 on social media article we analyzed 20 players to watch before the tournament started. Here we had a closer look at the athlete’s posts, growth rates, the amount of users that interacted with the stars and their individual interactions. Here Kevin De Bruyne, Mateo Kovačić and the French midfielder Blaise Matuidi outperformed their competitors. Today we analyze 11 players with less than 3 Million fans and show which player might be worth to watch during the quarterfinals. (more…)


EURO ‘16 on social media: Emerging players to watch

Analyzed athletes gained 1.5 million fans in May

The following article analyzes 20 of UEFA’s 100 players to watch with less than three million fans on Facebook in May 2016. The social media performance of the individual players on Facebook could be an indicator of whom is supported by their community and it is also a good indicator of who gained a lot of attention in the last month. Attention could be the result for good performance and coverage in the media. In the end we try to detect players who seem to be on a steep rise, followers and interaction wise. Looking into the crystal ball, that could mean these players become increasingly controversial during the EURO ‘16, which perhaps reflects their performance. (more…)


Facebook Insights Analytics for more accurate decision making

If you have admin rights of a Facebook page you also have access to the page’s Facebook insights analytics. Beyond the public page data like the number of fans, interactions etc., insights data provide page analysts with significantly deeper insights into the page performance. Based on this, you can make data-driven decisions about content strategies or the allocation of marketing budgets. To do this successfully, it is essential to track and optimize your page’s performance on a regular basis. (more…)

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