Social Media Analytics Blog

quintly launches sponsored post detection with 96% accuracy

State of the art machine learning to detect competitors sponsored posts

As the organic reach in the Facebook newsfeed is declining, it gets increasingly important to look at advertising strategies to keep your content up in the news feeds. Therefore, when comparing with your competitor it is essential to understand what share of content has been sponsored so that you really have a meaningful comparison. As the information about whether a post is sponsored or not is part of the private Facebook Insights metrics and therefore cannot be accessed publicly, we are proud to announce a machine learning based approach that can find out (with 96% probability) if a certain post is sponsored or not without the need for admin rights, so for any public Facebook page. (more…)

Pinterest Analytics now available in quintly 🎉

Since a while we have received increasingly many inquires whether we would be able to add Pinterest to our platform. Now we are! After Pinterest opened its API, we literally jumped on it and did our best to provide our users with Pinterest Analytics as fast as we could.

Today, we are happy to announce that quintly users are now able to analyze Pinterest pages in-depth and take a closer look into significant Pinterest metrics. It is included with every purchased package and our paying clients are able to access it free of charge. Before we explore the new features and show what is possible, first a big “thank you” to our developer team, which integrated the visual social bookmarking service just in three short weeks. Good job, guys! (more…)

Launching Read-Only Users

A lot of our clients have the need to set up more granular user rights, especially when they want to bring people on board who should get access to all the interesting numbers but not being able to change everything inside the account. Therefore we are launching read-only users today.

Read-only users are regular quintly users with a few extra limitations. For example they cannot make any changes to the profiles and groups associated with the account. Also they cannot change any dashboards shared with them through another user in the system. But to give them the flexibility to configure their own metrics, they can still have their own private dashboards and make updates and adjustments to them. (more…)

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