Social Media webinars are a great way for us to share our knowledge and experience we gained over the last years in social media. Due to that and the great feedback we have received from our clients, partners, followers and fans we decided to ramp up our efforts to deliver more webinars going forward. Since more businesses are eager to gain a data-driven view on activities in the social sphere, we see the necessity of proving such effectiveness of activities and are now sharing our insights with the help of webinars. Here a data-driven view on performance is important for any marketer and the upper management to understand the activities. The numerous facets which belong to a holistic social media strategy are often underestimated. Choosing the right metrics, being able to set up a dashboard with the most important KPI’s and reporting in the end, are crucial factors, which will be discussed with hands on examples in our webinars from now on.