Social Media Analytics Blog

Social Media Webinars – Introducing #quintlyIQ: New Webinar Series starting June 30

Social Media webinars are a great way for us to share our knowledge and experience we gained over the last years in social media. Due to that and the great feedback we have received from our clients, partners, followers and fans we decided to ramp up our efforts to deliver more webinars going forward. Since more businesses are eager to gain a data-driven view on activities in the social sphere, we see the necessity of proving such effectiveness of activities and are now sharing our insights with the help of webinars. Here a data-driven view on performance is important for any marketer and the upper management to understand the activities. The numerous facets which belong to a holistic social media strategy are often underestimated. Choosing the right metrics, being able to set up a dashboard with the most important KPI’s and reporting in the end, are crucial factors, which will be discussed with hands on examples in our webinars from now on.

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Launching Gauge, Continuous Bubble and Funnel Charts

Since we are continually striving to perfectly match our customers’ needs and want to offer the best possible service we had already launched our QQL (Quintly Query Language) last year. This feature enables all customers to create individual metrics for their dashboards and reports. Over the last year, together with our customers, we have created a huge base of custom metrics and we would like to share some brand new chart types with you.

Gauge Chart

The Gauge Chart gives you the possibility to visualize a target you have set for any KPI in direct relation to the current status quo. It can be used as a targeting metric, for example, if you have a specific number of followers, number of average likes per post or interaction rate value you need to acquire within a certain time period. You can steadily compare the actual value with the set target to see how well you are performing. As in the example below, you can check your current total fan count against the individual goal you have set.

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This chart type is especially useful for agencies managing a number of different client accounts. It helps keep track of all different targets much faster in one view.
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Integrating quintly with Klipfolio

Besides using our tool directly, there are several use cases where it makes a lot of sense to integrate our data into existing dashboard solutions like Klipfolio and Geckoboard. This is especially helpful if you want to create dashboards and reports across different disciplines, e.g. combining website analytics, your own sales numbers and social media data. By using our API you can easily integrate quintly data into other services. In this article we want to show step by step how to integrate our data into Klipfolio, a very well-known dashboard solution.

1) First things first: Access to our API

Before being able to integrate with other services, you need access to our API. All paid packages automatically get access. Anyhow, additionally you need to ask our support team to provide your personal Client ID and API Secret. These will then be used to authenticate via basic auth later on (see our API documentation for more details). Basically you can then ask for any data point we also provide within the tool. And even better, you can use QQL queries to exactly fetch the data points you are looking for.

2) Access to Klipfolio

Well, this one is obvious: You need access to Klipfolio :-) Any of their packages is fine to integrate other providers like us.

3) Set up a new data source for quintly within Klipfolio

Now lets start integrating. Our goal for this step by step how-to is to show basic fan numbers for BMW within Klipfolio. You will easily see that you can bring in any other number into Klipfolio using the same approach.

Underneath any metric (called Klip within Klipfolio) there is one or more data source providing the data to be shown. Once logged into your Klipfolio account, you simply need to go for Library > Data Sources and click Create a New Data Source. The following options will show up: (more…)


Things you (probably) did not know about quintly

While we strive to always design our tool and its functions as intuitive as possible, there might be some hidden functions you have not noticed before. As we would love all our customers to use social media analytics to its fullest, we would like to share a few tips and tricks in order for you to get even more value out of our services.

Zoom function

One function that you should not miss out on is the zoom function. This feature is useful, if you have chosen a certain time period for the graph you are looking at and would quickly like to check one time frame within that period in more detail. You can simply highlight that part with your cursor and the tool automatically zooms into the chosen section of the graph. With one click you can also reset the zoom and go back to the original view.

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