Social Media Analytics Blog

Top 5 quintly features you might not know about

When using any social media analytics tool it can be sometimes hard to focus on all features and how to benefit from them. There are so many ways to collect, analyze and present your data that some might get lost in the pool of possibilities and stick to the ways that they are already familiar with. In quintly, there are many features that you are probably already aware of. Here’s a little collection of the top quintly features, you might not know yet. (more…)


A guide to buying the best social media analytics tool

The amount of money spent on social media is nowhere near a decline as ad revenues surge especially on Facebook. It is no surprise that more and more brands want to closely measure their social media marketing success in order to allocate their financial resources efficiently. Among the options that exist for social media performance measurement, it is easy to get lost. In order to buy the best social media analytics tool for your goals, you will have to ask yourself some questions about what you want to do excatly with such a tool. What are your needs and goals? To help guide you towards making a well informed decision, we have created this list of nine frequently asked questions when searching for the best social media analytics solution. You can click on each question to instantly jump to what matters to you most.

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How social media can improve your customer service

Where there is social media, there is customer service. Through having a social media presence it is inevitable that your clients will try to reach out through your social media channels. Especially when it comes to customer service, social media can be a curse and savior at the same time. Everyone stumbled upon on the embarrassing social media customer service moments made by other companies, that everyone tries to avoid as good as they can. That said, keep in mind that there aren’t only downsides to social media yet it is also a really good way of providing excellent social media customer service. But going back to our initial thought: What is the relation between social media and customer service? What do you have to keep in mind when my Facebook timeline or Twitter feed suddenly becomes an additional support channel?

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How custom metrics can fuel your social media reporting

Every applied online marketing strategy for any business or agency is different. Accordingly, there is no one-size-fits-all-approach to measure the success of campaigns. Social media analytics can greatly benefit your performance evaluation and reporting. One of the central features that quintly offers to all social media marketers is its customizability. With custom metrics you can adjust your measurement efforts in a way that perfectly fits your goals. To give you a better idea of all the possibilities at hand, we created this guide towards creating your first custom metric. Let’s see how it works!

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