Social Media Analytics Blog

Launching Private YouTube Analytics Integration

Following the model of the already existing Facebook Insights integration, we have now also extended the set of YouTube Metrics with the integration of the admin-only YouTube Analytics. With this update it is now possible to track your private YouTube analytics in quintly and add all these private metrics to your personalized dashboards and individual reports. Altogether the new feature allows you to get a much more detailed picture of your YouTube performance.

Advantages of Youtube Insights

From now on you have direct access to all historical data of your YouTube channels so you can track daily snapshots as well as relative counts for any chosen time period, e.g. the relative view count of a video across 2014.

For a detailed analysis on channel level you can now see unique views for each of your channels. Furthermore, you can categorize all channel metrics by country, per traffic source or playback location.

Online Appearance

Another valuable feature coming along with the launch is the Top Ten Videos Table. In one view it lets you check out the top ten performing videos of your chosen time period and you can sort these by any of the given metrics.


Launching Feed Analytics To Analyze Blogs And Websites

In the last two days we have been at dmexco in Cologne and used that chance to present our newest product release. On top of the six networks you are already used to, we are now adding competitive feed analytics to our offering. With this feature extension we want to close the gap between measuring social media performance on the networks themselves and the social interactions happening on your blogs and websites. Nowadays nearly all blogs and websites have integrated social buttons like the Facebook Like/Share button or the Twitter Tweet button. We want to use this information to show you which articles work best and how you can improve them for maximum engagement. As you know it from all the other networks within our tool, you will not only be able to track your own blogs and websites, but also compare against competitors. Beside the social interaction numbers we will also give you access to some general Alexa stats. That way you can easily compare the rank, reach and backlinks of the different properties.

Getting Started: How To Add Your First Blog or Website

To get started, you just need to go to the “Manage Profiles” section and click on the “Add Profile” button. In the dialog, just enter the URL of the blog/website you would like to add. Please note that it is a necessity that the website has set the RSS feed information in its meta tags, so that we can find the actual feed endpoint. Otherwise you can also directly provide the exact feed URL. The RSS feed behind the site is basically our source to see which articles we can analyze for you. Every feed will then be handled as a separate profile within our tool.


New Metrics: Learn Which Apps Facebook Pages And Users Are Using To Post

quintly Facebook Page Post App UsageIn a recent update of our Facebook analytics set, we have added the metrics Own Posts App Usage and User Posts App Usage. With these new metrics you can quickly find out, what apps Facebook pages and users are using to create their posts. Further you can also see the percentage distribution of the used apps per Facebook page.

On the one hand, you can get valuable insights by using this metric for competitor benchmarking. On the other hand, it helps to understand Facebook users even better by checking their app usage both for mobile devices and desktop.


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