Social Media Analytics Blog

Introducing a More Streamlined, Efficient and Insightful Version of quintly

🎉 Since the beginning of this year, the whole team has been working hard on a new version of quintly – and it’s available to paying clients now, coming to every quintly user within the next weeks. The updated software provides a more streamlined user experience while also offering a vastly refined user interface that will help you take your social media analytics process even further.

Using digital analytics to track your site’s success: KPI tips from AT Internet

Companies put significant efforts into reaching a wide audience via social networks, and engaging those users to get them familiar with and invested in the brand. You might generate a strong number of followers, fans, likes, shares, etc., but how does that translate into your bottom line? What do your social followers actually do when they arrive on your website, mobile site or mobile app? How many of their friends are also coming to check you out?

Digital analytics is the key to tracking your brand’s success beyond social media. AT Internet’s digital analytics solution lets you import your social analytics data from quintly directly into easy-to-read dashboards, giving you a full picture of how your social media followers and fans (and their friends) are translating into real customers, and their value to your business over time. (more…)

Ultimate guide to Google Analytics social media tracking

So, you’re enjoying increased sales and global recognition! To whom would you give the credit to? Definitely, your efforts! But just think what would have happened if there were no social media channels to help you promote your business? And what about Google Analytics that helped you all to measure your performance and traffic with social media tracking? (more…)

Social media measurement: optimize your strategy with interaction metrics

Last week, we looked at different social media interaction metrics. By first comparing different networks, we found that Facebook, Twitter and Instagram offer rather similar features for engagement, excluding the latter as it doesn’t offer native sharing. Optimizing your social media measurement is essential for understanding your performance better. This will help you improve your strategy and campaigns more efficiently.


How to improve your social media interaction – track, measure, optimize

The first indicator that probably every social media manager looks at is the follower count of a given profile. It is one of the most basic social media KPIs. Besides this metric, numbers like the amount of own posts are also very easy to understand. Yet in the end, they only identify how active the analyzed brand is on social media. If you want to refine your analysis though, there are plenty more indicators that are a bit more complex. One group of them revolves around social media interaction on your profile.


KPIs to Monitor Content Marketing in Social Media

How to Excel in Social Media Analytics: KPIs to Monitor Content and Paid Marketing within the field of Social Media

SocialMediaStrategyThis is a guest post by Z. Eren Kocyigit (BA Economics, MA Finance, Ph.Dc Marketing), a Marketing Thinker (as an Academician and Lecturer) and Doer (as a Marketing Director/Consultant). He has been giving Mobile Marketing, E-business & Internet Marketing and High Technology Marketing Management lectures at Bahcesehir University and Bilgi University. His major research areas are Marketing (Digital, Mobile, and Social Media Marketing). He worked as marketing and business development specialist at Turkey’s one of the leading bank, Isbank, and at Tikle, one of leading digital/mobile technology company in Turkey as product management, marketing and business development director. Since 2012 he has been providing training, mentorship and consultancy services to several brands in various sectors.

‘’You can’t optimize what you cannot measure’’

According to We Are Social’s latest report, there are 2 billion active social media accounts globally. Yes, this number is huge, but since total population is around 7.2, it also means that there will be billions of more active accounts in the future. (more…)

Meet the quintly Team at dmexco

On September 16/17 the global digital economy is going to meet in Cologne, Germany. In the last seven years dmexco has grown to one of the most important digital marketing exposition and conferences in the world. Of course, we will not miss this event and would like to invite you to our booth.

You will find us in Hall 6 Booth G-027


Key Differences between Social Media Listening & Analytics |Update|

The terms “social media listening” and “social media analytics” are often mixed up or used synonymously. However, for setting up a successful social media strategy, it is essential for businesses to differentiate between the terms and use both approaches simultaneously. Social media listening and social media analytics comprise different methods and applications, we will explain how to combine both profitably. (more…)

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