Social Media Analytics Blog

How To Create Your Own Formula For Social Media Success

We all hear the discussions about Social Media ROI all the time, but in the end there is no standard answer to the question on the return of your social media activities. That’s why we want to show you a different approach of setting up your own formula for social media success. With the recent introduction of QQL we have laid the foundation for technically defining your own metrics. In this blog article we want to go a step further and help you to get the theory right behind that and to come up with your own formula that measures your success the best. We believe that there is no standardized success formula thats can be accurate, so going the individual path is definitely the preferred and recommended choice.


2014 Social Media Predictions

2014 Social Media Predictions The new year is here and so it’s time to make some predictions on what will happen in the social media space in 2014. But before we start I want to take a quick look back on my Facebook predictions for 2013 which were published on Inside Facebook last year. Did they come true in the end? Let’s check it out.

How Did The 2013 Facebook Predictions Come Out In The End?

Facebook Metrics Will Shift To Interaction-Driven KPIs

This is still in the process but companies around the world made a big step in 2013.

Showdown with Google: Facebook Ads Everywhere as Ads Expand to the Whole Internet, the Mobile Web and Mobile Apps

Facebook made a huge step forward with mobile ads and could prove that mobile works well, if not better, than desktop when it comes to ads performance. However, they are still advertising mostly on their own platform and it seems like this will not change too soon.

One Billion And Counting: Who Said Anything About Facebook Fatigue?

True. Facebook keeps growing and growing. In September 2013 it counted about 1.2 billion monthly active users worldwide.

Facebook Adjusts News Feed Moving Toward Interest Lists and Closer in Concept to Google+

The news feed algorithm was tweaked a lot during the last year and now surfaces older content much better now. Interest lists are still there but I would have thought that they become much more important.

Gifting and Social Commerce Offers to Expand as Amazon Edges In

Facebook gifts still work really good with some new partner integrations in 2013, but in terms of social commerce I think we have not yet seen the breakthrough. There is much more to come…

SoLoMo (Social, Local, Mobile) Facebook Sets the Example for 2013

Facebook clearly improved its’ product across all channels and especially invested a lot in their mobile strategy. Also Facebook checkins become more important in the local context, although there is much room for improvement when compared to services like Foursquare.

The Facebook Stock Will Recover From The Losses And Turn Upwards

Very true. The stock is currently slightly under 60 USD, which is a huge increase after the last years’ struggling.

Facebook Stock Development 2014

The 2014 Social Media Predictions

But now let’s get to the 2014 predictions and see what the year could bring. This time we want to broaden it a bit, go beyond just Facebook and focus on the social media industry in general.

1. Brands will get more broad and be present on more networks

The last year was still very Facebook and Twitter focused for most of the brands. But in the last months we have seen more and more efforts to extend the social media activities beyond that and I believe that we will see brands be truly social, meaning in all dimensions. This will lead to a presence on more networks, but also change the company culture in many of the big companies around.

2. Display ads will transition to social ads or get social context

The power of social ads should now be clear to anyone and especially Facebook has done a big step with ads on mobile during the last year. I expect that more and more traditional display ad formats will shift towards social and we could see that in two different ways. One could be that brands are advertising more directly on social networks and the other could be that traditional ads get social context by using more information they have about the social graph of the viewing user and provide a really unique experience with increased click through rates.

3. Social media influence on search results will increase

The Google search results have changed a lot, especially as Google+ content is surfaced more prominently and Google Authorship allows to add more personal or brand context to search results. The influence of social signals in general will increase more and more over time, so developing a perfect social media strategy and executing it will be key for 2014. Companies who ignore that trend will see their rankings decrease further.

4. Paying for social media as a brand will be the standard scenario

In the last years most of the people still thought that social media is for free and that it just costs time that you have to invest. We have seen a big shift towards more direct revenue on the networks, especially through paid advertising. Nowadays, brands have to invest money even to get the reach for their content, because the competition for the users attention is tougher than ever. I expect that this will increase more in 2014 and that no brand can trust on organic reach alone. This will also lead to a mindset change as there was a lot of wrong expectation setting happening in the past.

5. The number of social media campaigns will increase further

For many brands 2013 was the playground and running social media campaigns became mainstream. With this as a base the number of campaigns run throughout 2014 will increase a lot, I would say by at least a factor of 2 or 3.

6. Measurement of social media performance and return is more important than ever

With all the complexity coming into the social media world and the developments I described in the previous points it will be more challenging to keep everything together and focus on a long-term social media strategy. Measuring what social media brings for your company is and will be key to make it successful and the importance of that has been understood by most of the marketers. That’s where our mission with quintly comes in. We want to be your partner and help you with developing a structured approach towards getting the most out of social media by tracking, benchmarking and optimizing what you are currently doing and turning that into meaningful steps for the future.

What do you expect from 2014?

2013 – An Awesome Year For quintly

An Awesome Year For quintly 2013We want to shout out a big thanks to all our clients that supported us through 2013 and gave us the chance to build a great product and a great company. The year was an extraordinary one for us here at quintly as we reached major milestones especially on the product side but also the whole company made a big step forward in all disciplines to become one of the big social media analytics players around. Product satisfaction and customer retention is always a big motivation for us, so we are very proud that the last 3 months have been the most successful ones in the company’s history with a net churn around zero and record revenues. We really value that you put that trust in us and want to deliver on that promise in the future even further.

Let me highlight some of the great things that we built for you during this year.

The New quintly – A Major Milestone

Back in July we did our most important iteration. We launched the completely new version of quintly which solved many of the issues that came up with the old interface until then. We took the time and worked on this release for about 5 months and we believe that this will give us the flexibility to grow our product even further in the future with a platform that is scalable, flexible and user-friendly at the same time. Together with the new release came the support of YouTube analytics which was our third network at that time.

Deepening To User Level Data To Give You More Insights

In September we deepened our stats towards more user level data. With the introduction of key interacting users for Facebook and Twitter, we gave you the possibility to really understand who the people are that engage with you on your profiles. We even baked the competitive approach into this, so that you can learn more about the overlaps you have with your closest competitors and other profiles around.

Google+, LinkedIn & Instagram Analytics – Broadening The View

In the last 3 months we added Google+, LinkedIn and Instagram to quintly which brings the total number of supported social networks to six. We heard from our clients that more of them are going beyond Facebook, Twitter and YouTube and that’s why we want to give them the analytics platform that they deserve to have all the information they need in one central place.

Optimization Of The Underlying Infrastructure & Data Sources

Beside all the features that you see in the user interface we have worked very hard on making sure that the platform is responsive, reliable and scalable. We want to be prepared for the growth and challenges ahead and therefore we did a complete rewrite of our import algorithms and optimized our databases to allow massive growth in the next years.

Outlook – What Is Yet To Come?

I can guarantee you that we will not slow down product innovation in 2014. We are already working on some awesome new additions that will bring the whole analytics approach to the next level by giving you more flexibility on what you track and how you can integrate that in your daily routines. It is our main goal, that choosing quintly is a safe bet and will make sure that you are always on the forefront of what is possible when measuring social media success.

I am especially proud of our team, as without them the development we have gone through would not have been possible in that extent. We hope you feel as positive about 2013 as we are and thanks a lot for going on this journey with us. We do our best to make it last as long as possible. To every one of you, have a great Christmas, a good start into the New Year and don’t forget to enjoy the time with your family.

2014 will be great! Are you in? :-)

Founder / CEO

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