Social Media Analytics Blog

A guide to buying the best social media analytics tool

The amount of money spent on social media is nowhere near a decline as ad revenues surge especially on Facebook. It is no surprise that more and more brands want to closely measure their social media marketing success in order to allocate their financial resources efficiently. Among the options that exist for social media performance measurement, it is easy to get lost. In order to buy the best social media analytics tool for your goals, you will have to ask yourself some questions about what you want to do excatly with such a tool. What are your needs and goals? To help guide you towards making a well informed decision, we have created this list of nine frequently asked questions when searching for the best social media analytics solution. You can click on each question to instantly jump to what matters to you most.

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Top 10 Social Media Analytics Features

When comparing different Social Media Analytics tools, it’s easy to get lost in the jungle of possibilities. For newcomers, it is especially hard to find out what the most essential features are in this type of tool. Which product offers exactly what I need? Which product might be enough for now, but not sufficient for a more in-depth-analysis some way down the road? What features are, in our opinion, highly underrated and might bring great value to users? To answer these questions, we took a look at what our customers consider vital in social media analytics and also thought about what experience tells us as a provider about important social media analytics features. (more…)


6 social media KPIs for Facebook marketers

Facebook’s advertising revenue has skyrocketed in the first quarter of 2016. So it is no surprise that many companies, no matter if large or small, are using the services from Facebook to reach a wider audience. The fact that you have landed on this blog post makes it very probable that you yourself are an active Facebook marketer. In the following we want to present you a couple of advanced social media KPIs to monitor your Facebook marketing success and benchmark your performance to other players in your industry.

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Six essential social media awareness metrics for Klipfolio dashboards

Klipfolio, a leader in the cloud-based business intelligence dashboard market, has recently launched native quintly integration. It is thus possible to incorporate our data into comprehensive Klipfolio dashboards. The Canadian company has recently launched a dashboard based on social media guru Rand Fishkin’s recommendations for 2016.

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Ultimate guide to Google Analytics social media tracking

So, you’re enjoying increased sales and global recognition! To whom would you give the credit to? Definitely, your efforts! But just think what would have happened if there were no social media channels to help you promote your business? And what about Google Analytics that helped you all to measure your performance and traffic with social media tracking? (more…)


Social media measurement: optimize your strategy with interaction metrics

Last week, we looked at different social media interaction metrics. By first comparing different networks, we found that Facebook, Twitter and Instagram offer rather similar features for engagement, excluding the latter as it doesn’t offer native sharing. Optimizing your social media measurement is essential for understanding your performance better. This will help you improve your strategy and campaigns more efficiently.

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How to improve your social media interaction – track, measure, optimize

The first indicator that probably every social media manager looks at is the follower count of a given profile. It is one of the most basic social media KPIs. Besides this metric, numbers like the amount of own posts are also very easy to understand. Yet in the end, they only identify how active the analyzed brand is on social media. If you want to refine your analysis though, there are plenty more indicators that are a bit more complex. One group of them revolves around social media interaction on your profile.

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