Social Media Analytics Blog

How AirBnB utilizes Twitter for customer support

While traveling in Central America, I became a heavy AirBnB user. Back home I used AirBnB occasionally, but while traveling especially in costly places, it proves the cheaper and often better alternative to a hotel or hostel. During my time abroad, I had one negative experience with an accommodation that looked totally different than listed on AirBnB. After reaching out to AirBnB via Twitter, I was pleasantly surprised by a great reply within two minutes. Two emails and 15 minutes later, I already received a proof of refund for the price paid. This drew my attention towards how AirbnB utilizes Twitter for customer support. (more…)


Finest selection of social media data 2016

Before shooting firecrackers in the sky and ring in the new year, everybody who publishes content on a regular basis feels the need for a yearly summary. Now, I somehow have the feeling to do the same. In 2016 we aimed to deliver great content on social media data to our readers. Based on the feedback we received, it worked quite well. A big thanks for all the support and sharing, friends! The following blog post summarizes our most read social media articles and findings we published this year. Finest selection of social media data 2016: Here you go! (more…)


Learning from the best – The New York Times on Instagram

In February 2015 I joined quintly and soon I was looking for topics that are relevant in the industry of social media. After a bit of time spent researching and gathering information, I got the feeling that Instagram was a hot topic among businesses – and it still is. Back then, I was impressed by the work of The New York Times on Instagram. I read an article that interviewed Alexandra MacCallum and I found one of my first topics for a post. I analyzed the strategy the news corporation had on Instagram. Now, it’s time to have a look at them again. Is New York Times still “All in on Instagram”?
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Social Media Analytics Cycle – How to optimize your social media routine

The following social media cycle will help you to constantly be ahead of your competition. Social Media with all its different facets can be overwhelming and has many aspects that are crucial to stay ahead of your competition. With the help of this Social Media Analytics Cycle (SMAC), businesses are able to efficiently set KPIs in order to achieve goals as well as report the performance to the correct recipients. It will help you systematize your social media analytics routine to stay ahead of your competitors. (more…)


Social Media Reporting: Get the most out of social media

What analytics ultimately boils down to is social media reporting. It is the final step towards successfully adjusting your social media activities and thus your campaigns. However, there are still many people who don’t use the benefits of professional reporting. The possibility to set up a report once and then automate it will also save a lot of time in your social media routine.  (more…)


Social Media KPIs – Find KPIs that fit your goals

The amount businesses spend on communications is shifting fast towards online and especially social. As a social media manager it is key to perfectly know how your ongoing campaign is performing in order to invest your time and money correctly. You can achieve this through measuring your key performance indicators (KPIs). In this first part of our upcoming social media KPIs blogging series, we will thus introduce the essentials of successfully monitoring your social media performance. (more…)


Social Media Stats 2015

Before we start to focus on buying christmas presents, decorating trees and sipping our favorite christmas tea, we just want to use this last opportunity of the year to show some of the most interesting social media stats of 2015. In this blogpost, we would like to summarize the major studies we published last year and present you all social media stats in one place. After checking back on our own blog, we can say, that you will find quite some interesting studies which were published – with a lot of interesting findings. (more…)


Brands are diversifying their social network presence

Last week I gave a talk at the AllFacebook Marketing Conference in Berlin about how brands are using the different social networks and where they are present. This blog post is a summary of the findings we gathered. As we have a lot of data at quintly about how brands and users in general analyze their social media profiles we have a very good base for looking at some general underlying trends we see across our whole user base. (more…)

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