Social Media Analytics Blog

Social Media Reporting: How to get the most out of social media

What analytics ultimately boils down to is social media reporting. It is the final step towards successfully adjusting your social media activities and thus your campaigns. However, there are still many people who don’t use the benefits of professional reporting. The possibility to set up a report once and then automate it will also save a lot of time in your social media routine.  (more…)


Social Media KPIs – Find KPIs that fit your goals

The amount businesses spend on communications is shifting fast towards online and especially social. As a social media manager it is key to perfectly know how your ongoing campaign is performing in order to invest your time and money correctly. You can achieve this through measuring your key performance indicators (KPIs). In this first part of our upcoming social media KPIs blogging series, we will thus introduce the essentials of successfully monitoring your social media performance. (more…)


Social Media Stats 2015

Before we start to focus on buying christmas presents, decorating trees and sipping our favorite christmas tea, we just want to use this last opportunity of the year to show some of the most interesting social media stats of 2015. In this blogpost, we would like to summarize the major studies we published last year and present you all social media stats in one place. After checking back on our own blog, we can say, that you will find quite some interesting studies which were published – with a lot of interesting findings. (more…)


Brands are diversifying their social network presence

Last week I gave a talk at the AllFacebook Marketing Conference in Berlin about how brands are using the different social networks and where they are present. This blog post is a summary of the findings we gathered. As we have a lot of data at quintly about how brands and users in general analyze their social media profiles we have a very good base for looking at some general underlying trends we see across our whole user base. (more…)

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