Social Media Analytics Blog

How to Create a Visual Social Media Strategy and Measure Success

In our webinar How to Create a Visual Social Media Strategy and Measure Success“ on August 18 we combined our experience with the insights of Mitt Ray, Founder of Social Marketing Writing. We discussed how a successful visual social media strategy is set up and measured in the end. In recently published social media studies, we were able to show that many businesses are heavily relying on Instagram, as a purely visual network. Due to low organic reach on Facebook and faster absorbed information on Instagram, interactions here outperform Facebook by far. That makes Instagram, Tumblr and Pinterest the places to be for companies in almost every industry. An increasing amount of resources are being invested in building a presence on such networks but measuring and adjusting their own strategy lacks in many ways. (more…)


Case Study: How to Know Which Social Media Network Works for You

SocialMediaStrategyThis is a guest post from William Johnson, who belongs to the most creative field of digital media: web design! Currently, he is obsessed with the latest trends in e-commerce development, search engine optimization techniques, and social media analytics. William also runs free consultation programs on website technical and usability review, web and UI designing, social media content creation, web analytics and popular internet marketing trends for his reader base. He has been a regular contributor to leading online portals such as SmallBizTrends, SEMRush, Template Monster etc. Connect him at Google+ and Twitter.

With a choice from hundreds of popular social networks dominating the web, identifying the suitable ones for your business is often a tricky job. You may think of considering popularity metrics and user base of each channel to begin with. However, this selection method is not full-proof and may not produce anticipated results. (more…)


Custom Dashboards – Secret Sauce of Social Media

In this article we would like to discuss the main findings of our webinar from August 4. In case you missed it, watch the recording and check our slides, or register for an upcoming Social Media Webinar.

A dashboard is the basic interface between the user and the information he is looking for. It is by shaping the perfect dashboard that the user will have the ideal view into the data he has. (more…)


Social Media Benchmarking Study Q2 2015

Main Take Aways

Facebook The average Facebook page posts twice per day, but the number massively differs depending on the size of the page (1-1k fans: 8 times per month, 1m+ fans: 229 times per month), links and photos among the most popular post types, highest interaction on photo posts.

Instagram Users post on average once per day, accounts with 100k+ follower twice, image and video Interaction Rate about the same, the average interaction for pages up to 1k likes have 23 interactions on average, 10m+ followers have 570k interactions per post, Posts receive 29x more likes than comments

Twitter Users tweet on average slightly over 5 times per day, profiles up to 100k followers hardly use replies to users to interact, four interactions per tweet is the average for pages > 1k, Just 1.25x more favs than retweets (more…)

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