Social Media Analytics Blog

Social Media Benchmarking Study Q2 2015

Main Take Aways

Facebook The average Facebook page posts twice per day, but the number massively differs depending on the size of the page (1-1k fans: 8 times per month, 1m+ fans: 229 times per month), links and photos among the most popular post types, highest interaction on photo posts.

Instagram Users post on average once per day, accounts with 100k+ follower twice, image and video Interaction Rate about the same, the average interaction for pages up to 1k likes have 23 interactions on average, 10m+ followers have 570k interactions per post, Posts receive 29x more likes than comments

Twitter Users tweet on average slightly over 5 times per day, profiles up to 100k followers hardly use replies to users to interact, four interactions per tweet is the average for pages > 1k, Just 1.25x more favs than retweets (more…)


Key Differences between Social Media Listening & Analytics

The terms “Social Media Listening” and “Social Media Analytics” are often mixed up or used synonymously. However, for setting up a successful social media strategy, it is essential for businesses to differentiate between the terms and use both approaches simultaneously. Social Media Listening and Social Media Analytics comprise different methods and applications, we will explain how to combine both profitably. (more…)


Top 5 Reporting Approaches in Social Media

On July 7 we hosted the webinar “Top 5 Reporting Approaches in Social Media”. After we received great feedback and a few follow-up questions, we would like to share  thoughts on this topic here once again. Find the slides used below, feel free to download and share.

Reporting well is the ultimate goal of any social media analysis process. It matters not if you have the best systems providing you with the best data, and the best analysts finding the most relevant insights and planning optimisation revolutions that can boost your performance to the stars, if all of this cannot be shared well and clearly reported upon, it will fall short of a great success.

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How to profit from Instagram – Under Armour knows it

Ever since the rise of the Social Web, there have always emerged new trending networks that have a steady effect on the importance of other channels. Currently on the rise is Instagram with its pictures, short auto-play videos and hashtags, especially for younger people that are often the early adopters in the Social Media market. Due to purely visual content on this platform, it is especially efficient for marketers of brands in the B2C sector, because the visual communication is targeted majorly to the emotions of users. To engage their fanbase and potential clients, marketers need to apply lots of creativity. So the relation of costs and benefits is especially effective for companies producing items that can raise emotions in their target groups, such as products from the beauty, clothing, food, travel or event industry.

In the following article we are analyzing ‘Under Armour’s’ Instagram strategy as a best-practice example, showing how to utilize possibilities on Instagram. From these tactics every company can learn and apply tactics to their own strategy. For the sports clothing industry, the example “Under Armour” displays clearly that the presence on Instagram is growing very fast in comparison to Facebook, where fan growth is not as fast anymore. Below, there is also a visual comparison of the interaction rates of both networks and it is apparent how well Instagram works for the brand and how attractive the platform can be for clothing marketers.

Under Armour
Under Armour
Period of analysis (May 1st to May 31st) (more…)

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