Social Media Analytics Blog

Benchmark Study Q1 2017 – Current Social Media Trends

Setting goals for a social media strategy is important, but adapting the strategy to the previous performance and to the evolution of each network is essential. For the following study, we have analyzed 740,000 social media accounts on Facebook, Twitter and Instagram. To make it easier to apply the findings to specific cases that marketers might encounter, we look at social media data by profile size clusters. Overall, we aim to show general social media trends regarding the three most important networks. But now let’s talk numbers!
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Instagram Emoji Study – Emojis lead to higher interactions

Emojis are omnipresent – We use them while chatting with friends on WhatsApp, at work on Slack and they are even used in the business world, too. Scrolling through Instagram or Facebook, you will encounter many hearts, camera or thumbs up icons. We wanted to dig deeper on how Instagram emojis are used, how often they are used on average and, most of all, we wanted to know if a post containing emojis receives a higher amount of interactions. The following Instagram emoji study tackles all of these questions and reveals some great insights on how businesses can profit from emojis. (more…)


Learning from the best – The New York Times on Instagram

In February 2015 I joined quintly and soon I was looking for topics that are relevant in the industry of social media. After a bit of time spent researching and gathering information, I got the feeling that Instagram was a hot topic among businesses – and it still is. Back then, I was impressed by the work of The New York Times on Instagram. I read an article that interviewed Alexandra MacCallum and I found one of my first topics for a post. I analyzed the strategy the news corporation had on Instagram. Now, it’s time to have a look at them again. Is New York Times still “All in on Instagram”?
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Instagram Study: Interactions have dropped by 33% in one year

In our Instagram study for 2015 we analyzed the development of the interaction rate and found a downwards trend by almost 40%. Due to the fact that this rate takes more values into consideration (to make profiles comparable, irrespectively of size) the decreasing rate has more than one factor. To get a better understanding of how that affects total interactions, we used this Instagram study to also analyze purely likes and comments. (more…)


Social media measurement: optimize your strategy with interaction metrics

Last week, we looked at different social media interaction metrics. By first comparing different networks, we found that Facebook, Twitter and Instagram offer rather similar features for engagement, excluding the latter as it doesn’t offer native sharing. Optimizing your social media measurement is essential for understanding your performance better. This will help you improve your strategy and campaigns more efficiently.

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How to find the best-fitting Instagram KPIs

Now that Instagram is more mature, the network plays an essential role for an increasing number of businesses in content marketing. As reported in our Instagram Study 2015, interactions dropped throughout the past year, whereas own posts increased moderately and the frequency of video posts almost doubled. These facts, crowded Instagram timelines and competition force brands to set and measure the right Instagram KPIs to use the network to its fullest. (more…)


Instagram Study 2015 – Distinct drop in interactions

During 2015 we published our Instagram study of Q1 and Q2. To keep marketers up to date, we have now analyzed the whole year of 2015. By looking at the numbers we were able to identify interesting developments during the year. Instagram has often been reported as the “place to be” for brands and their storytelling. To get your campaign right, it is highly essential to understand the network-related data that backs up your decision-making process. Accordingly, goals have to be set on how the network is developing, therefore our Instagram Study 2015 help marketers to identify everything important during the year. (more…)


How to improve your social media interaction – track, measure, optimize

The first indicator that probably every social media manager looks at is the follower count of a given profile. It is one of the most basic social media KPIs. Besides this metric, numbers like the amount of own posts are also very easy to understand. Yet in the end, they only identify how active the analyzed brand is on social media. If you want to refine your analysis though, there are plenty more indicators that are a bit more complex. One group of them revolves around social media interaction on your profile.

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