Social Media Analytics Blog

Favorite Metrics From Marketers Around The World

It is always interesting to hear what other marketers are doing with their current strategies. By exchanging ideas and hearing from others we learn a lot, and we discover the unexpected. Following this interest, I reached out to marketers worldwide via Linkedin, and asked them to share with us which are their favorite social media metrics at the moment, and why they use them. (more…)

LinkedIn Business Strategy: 3 Essential KPIs for Marketers

LinkedIn is not only a professional network to remain connected to your contacts but it also offers great possibilities for businesses to benefit their strategy – if used correctly. According to the report of Statista, LinkedIn gained around 400 million users by the end of 2015, and it refers to 64% of traffic to the business sites compared to Facebook and Twitter. As a professional space to connect and engage with a huge variety of business networks, LinkedIn is important to your business and brings potential leads, especially when you offer a B2B (Business to Business) product. A study shows that 41% of B2B marketers have mentioned LinkedIn as their number one important social platforms. (more…)

Facebook Still Dominating Brands’ Social Media Strategies

After we received great feedback on our Instagram study in which we were able to identify that interaction rates are up to ten times higher than on Facebook, we wanted to reveal which networks seem to be relevant for companies and brands all over the world. In this analysis, we looked at how over 50,000 quintly users use the platform to track their social media presences. The study is split into 15 countries, as we identified variations between different regions.

The analysis does not only reveal the business-related relevance for a social network specifically in each country but also the eagerness analyzing it, which is one step beyond interest and relevance. Using these numbers as a foundation, we can assume which networks are relevant for marketers and which are not highly relevant for social strategies in companies. This may have many factors such as a lack of reach or (still) low relevance for businesses.

Interesting differences are noticeable, for example, that Facebook is tracked the most in France, whereas 30 percentage points less track the mother of all networks in Indonesia. In the Southeast-Asian island state, Instagram seems to be a “big thing” with 18% (Average 10%). In Argentina, just Facebook and Twitter seem to be important for the analyzed companies.

Online Appearance
By visualizing the table in the following chart, it gets clear that companies rely heavily on Facebook and perhaps too little on Instagram, especially considering the high interaction rates on the photo-sharing platform. Thus, brands might miss opportunities in reaching their target audience when focussing on one network, which is Facebook. The potential of visual marketing with pictures or videos is highly controversial but does not seem to be utilized by the majority. As a recent article on Harvard Business Review explains, multi-channel strategies can leverage many possibilities for companies, but have to be chosen wisely. (more…)

Introducing LinkedIn Analytics: Track And Benchmark Your Company Page

quintly LinkedIn AnalyticsToday we are really happy to introduce LinkedIn analytics for company pages. LinkedIn is the worldwide leading social network for business users and since its launch back in 2003 it became the undeniable starting point to professionally connect and network with business people. Another important part of LinkedIn is searching for new jobs. Users can easily search for relevant new jobs and thus companies are actively recruiting new talents on LinkedIn. Gradually LinkedIn has also become a relevant content hub for companies to catch up with employees and grow their connections to business people.

Starting today quintly users are able to track and benchmark the success of LinkedIn company pages. Since our recent launch of Google+ page analytics this is another big step for us towards adding and optimizing further social networks.

Over 20 LinkedIn Metrics To Benchmark Company Pages

quintly LinkedIn Analytics Key Metrics Table

We are directly starting with more than 20 metrics for LinkedIn company pages split into the following categories:

  • Key Metrics
  • Company Followers
  • Status Updates
  • Interactions
  • Job Updates

Introducing LinkedIn Analytics For quintlyNext to Facebook, Twitter, YouTube and Google+, LinkedIn is already the fifth social network which can be professionally tracked and benchmarked with quintly. Altogether there are now more than 145 metrics within our tool in total.

We hope you enjoy the new LinkedIn Analytics section and please let us know your feedback.

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