Social Media Analytics Blog

Digital campaigning in 2017 – The general election on social media

Theresa May suddenly announced a snap general election for 8 June 2017. This was not only surprising for the media but also for the English population because there was no general election planned until 2020. This sudden change also took us at quintly by surprise, and that is why we took the chance to analyse the upcoming general election on social media. Since we already examined the US elections in 2016, we decided to take a look at the social media presence of the political landscape in the United Kingdom.

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US elections social media report: digging deep into data

Looking back at this election, it has been quite a ride. With Donald Trump, a non-politician, real estate mogul and reality TV celebrity entered the race. He is out to challenge the “Washington establishment” while spurring lots of controversy along the way. And then there’s Hillary Clinton, the former first lady and secretary of state, who will go down in history as the first female nominee for presidency in the USA. Despite all their political and personal differences, the democratic and republican candidates share one similar trait during their campaigns: the heavy use of social media. Let’s see where they stand just shortly before election day looking back at data from the last six months in our US elections social media report.

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US elections on social media: Trump still going strong

Both presidential candidates had their ups and downs during the 2016 campaign. Donald Trump went through another rough patch in the beginning of August. His negative statements regarding a crying baby at one of his rallies and those against the muslim background of a fallen soldier’s parents were followed by a decline in his polls. However, he has been able to recover and gain some ground on Hillary Clinton, whose good health has recently been questioned after her abrupt exit from the 9/11 memorial ceremony. As election day is coming closer and closer, both candidates are very active on social media. Do we also see ups and downs here or is the case rather clear about who is succeeding on Facebook and Twitter?

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US elections on social media: Trump still leading, but for better or worse?

The National Conventions are over, which means Hillary Clinton and Donald Trump are official nominees of their parties and we are now less than three months away from election day. Since our last analysis in the beginning of July, Clinton has again improved her polling results. According to RealClearPolitics, she is currently leading 7.2% over Trump (August 8, 2016). However, if looking at Clinton’s social media stats on both Facebook and Twitter, she is still clearly behind her competitor. Let’s see if she could also improve in the social networks or if Trump stays unreachable.

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Clinton picking up pace on social media – but enough to beat Trump?

After Donald Trump managed to surpass Hillary Clinton in the polls in late May 2016, the tides have turned again. Latest data (July 4, 2016) shows the former secretary of state is 4.6% ahead of her republican competitor. At the same time, it has become a well known fact that Trump is clearly leading over Hillary Clinton when their social media statistics are compared. But does his declining popularity among voters also diminish his success on Twitter and Facebook? Let’s find out in our latest social media analysis of the US presidential elections with data from June 2016. (more…)


The unbeatable Trump: time for a shift in Clinton’s social media strategy?

For a long time, democrat Hillary Clinton has been leading over her republican rival Donald Trump by double digits in the polls. However, he managed to surpass her in late May 2016.

On June 7, Clinton won enough delegates for a nomination as the democratic presidential candidate. But while she is ahead of her competitor Bernie Sanders regarding the number of delegates, concerning his polls against Trump, Sanders would be the more promising candidate. At this point of time, Hillary Clinton seems to be the presumptive presidential nominee. We will, nevertheless, still include Sanders in our social media analysis as he vows to “fight to the end” and also to give a better idea on the basis of things to come. (more…)


US Presidential Elections in Social Media: Bernie Sanders vs. Hillary Clinton – Sanders outperforming Clinton regarding interactions

With Super Tuesday approaching, the run for presidency is picking up pace. In our last article on the US presidential elections in social media, we compared the social media performance of Vermont senator Bernie Sanders and billionaire Donald Trump. Here we found that for both, there is a strong correlation between the number of their followers and their approval ratings. This time, we want to explore another combination by comparing the two democratic candidates Bernie Sander and Hillary Clinton.

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