Every applied online marketing strategy for any business or agency is different. Accordingly, there is no one-size-fits-all-approach to measure the success of campaigns. Social media analytics can greatly benefit your performance evaluation and reporting. One of the central features that quintly offers to all social media marketers is its customizability. With custom metrics you can adjust your measurement efforts in a way that perfectly fits your goals. To give you a better idea of all the possibilities at hand, we created this guide towards creating your first custom metric. Let’s see how it works!