Social Media Analytics Blog

KPIs to Monitor Content Marketing in Social Media

How to Excel in Social Media Analytics: KPIs to Monitor Content and Paid Marketing within the field of Social Media

SocialMediaStrategyThis is a guest post by Z. Eren Kocyigit (BA Economics, MA Finance, Ph.Dc Marketing), a Marketing Thinker (as an Academician and Lecturer) and Doer (as a Marketing Director/Consultant). He has been giving Mobile Marketing, E-business & Internet Marketing and High Technology Marketing Management lectures at Bahcesehir University and Bilgi University. His major research areas are Marketing (Digital, Mobile, and Social Media Marketing). He worked as marketing and business development specialist at Turkey’s one of the leading bank, Isbank, and at Tikle, one of leading digital/mobile technology company in Turkey as product management, marketing and business development director. Since 2012 he has been providing training, mentorship and consultancy services to several brands in various sectors.

‘’You can’t optimize what you cannot measure’’

According to We Are Social’s latest report, there are 2 billion active social media accounts globally. Yes, this number is huge, but since total population is around 7.2, it also means that there will be billions of more active accounts in the future. (more…)


Case Study: How to Know Which Social Media Network Works for You

SocialMediaStrategyThis is a guest post from William Johnson, who belongs to the most creative field of digital media: web design! Currently, he is obsessed with the latest trends in e-commerce development, search engine optimization techniques, and social media analytics. William also runs free consultation programs on website technical and usability review, web and UI designing, social media content creation, web analytics and popular internet marketing trends for his reader base. He has been a regular contributor to leading online portals such as SmallBizTrends, SEMRush, Template Monster etc. Connect him at Google+ and Twitter.

With a choice from hundreds of popular social networks dominating the web, identifying the suitable ones for your business is often a tricky job. You may think of considering popularity metrics and user base of each channel to begin with. However, this selection method is not full-proof and may not produce anticipated results. (more…)


[Infographic] – Average Facebook Page Performance February 2015

The average Facebook Page Performance Infographic for February 2015 is out now. To make our infographic relevant for every social media marketer we split our analysis in six different sized page groups.

We found out that the “Average Number of Facebook Fans” have become more stable, but still growing, compared to our analysis in September 2014. Through KPI’s such as Interaction rate and Number of User Posts we can see that the average user is more likely to engage with Facebook Fan pages compared to five months ago.

We split the infographic into a few sections showing different metrics ranging from pure fan numbers to posting behaviour and number of interactions:

 

  • Average Number of Facebook Fans
  • Likes, Comments and Share Distribution on own Facebook Posts
  • Interaction Rate
  • Avg. Number of Interactions per own post vs. People Talking About This
  • Number of Page Posts
  • Number of User Posts

How long will this trend continue? Let’s see what our analysis will show next month. Stay in touch with us on Twitter!

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Response Rates By Facebook Pages kept growing through 2014 [Update]

In May 2014 we analyzed the response rates by Facebook pages and could show that the average response rate grew from 37.4% in January 2013 to 42.4% in April 2014. As some more months have passed we want to check if that rise continued and if page owners were able to improve on their customer service level.

This time we took a sample set of about 91k Facebook pages with more than 1,000 likes/fans and analyzed a total of 18.6 million questions that have been created by users. The response rate is defined by the share of questions in form of user posts that were answered by the specific pages within 14 days after the questions have been posted.

Facebook Response Rate Development

The following chart shows the development of the response rate from January 1, 2013 to January 4, 2015.

Instagram Fake Follower Removal

As you can see the trend continued throughout 2014 and the growth was even a bit higher compared to the old period that we analyzed last year. At the end of December 2014 about 45.4% of all questions have been answered and we are getting closer to the magical 50% mark.

Conclusion

It is great to see that brands and page owners continued to improve their response rates in 2014. Do you think the 50% mark will be crossed in 2015?

Want to know more?