Social Media Analytics Blog

[Infographic] – Average Facebook Page Performance February 2015

The average Facebook Page Performance Infographic for February 2015 is out now. To make our infographic relevant for every social media marketer we split our analysis in six different sized page groups.

We found out that the “Average Number of Facebook Fans” have become more stable, but still growing, compared to our analysis in September 2014. Through KPI’s such as Interaction rate and Number of User Posts we can see that the average user is more likely to engage with Facebook Fan pages compared to five months ago.

We split the infographic into a few sections showing different metrics ranging from pure fan numbers to posting behaviour and number of interactions:

 

  • Average Number of Facebook Fans
  • Likes, Comments and Share Distribution on own Facebook Posts
  • Interaction Rate
  • Avg. Number of Interactions per own post vs. People Talking About This
  • Number of Page Posts
  • Number of User Posts

How long will this trend continue? Let’s see what our analysis will show next month. Stay in touch with us on Twitter!

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Response Rates By Facebook Pages kept growing through 2014 [Update]

In May 2014 we analyzed the response rates by Facebook pages and could show that the average response rate grew from 37.4% in January 2013 to 42.4% in April 2014. As some more months have passed we want to check if that rise continued and if page owners were able to improve on their customer service level.

This time we took a sample set of about 91k Facebook pages with more than 1,000 likes/fans and analyzed a total of 18.6 million questions that have been created by users. The response rate is defined by the share of questions in form of user posts that were answered by the specific pages within 14 days after the questions have been posted.

Facebook Response Rate Development

The following chart shows the development of the response rate from January 1, 2013 to January 4, 2015.

Instagram Fake Follower Removal

As you can see the trend continued throughout 2014 and the growth was even a bit higher compared to the old period that we analyzed last year. At the end of December 2014 about 45.4% of all questions have been answered and we are getting closer to the magical 50% mark.

Conclusion

It is great to see that brands and page owners continued to improve their response rates in 2014. Do you think the 50% mark will be crossed in 2015?


Instagram fake follower removal decreases numbers by up to 18%

Earlier this month Instagram did a big clean up in order to remove fake followers from a majority of the profiles. To get a better sense how the follower numbers have been affected, we analyzed the numbers before and after the process for a sample set of 3,500 profiles and came to the following results.

Instagram Fake Follower Removal

As you can see profiles with more than 1,000,000 followers have suffered the most with an average decline of about 18%. Also the smallest bucket with profiles between 0 and 1,000 followers saw a similar decrease of about 14%. The medium sized profiles seem not to be affected too much with deductions between 1.9 and 4.4%.

Does that fit with what you are seeing for your own profiles?


[Infographic] The Average Facebook Page Performance For September 2014

[quintly Infographic] The Average Facebook Page PerformanceThe average Facebook page performance for September 2014 is out. Again, you can easily compare the current numbers with those of September 2013. While the average number of Facebook fans kept growing every month, several KPIs give the impression that things have become more stable. As an example we can take the interaction rate. Except for the smallest page bucket with 1 to 1k fans, all other page buckets have nearly the same interaction rate as one year before.

This infographic represents an analysis of the most important Key Performance Indicators (KPIs) (number of fans, interaction rate, total number of interactions, People Talking About, own posts, user posts and the number of likes, comments and shares) for six different page segments depending on the sizes of the explored pages (1-1,000 fans, 1,001 – 10,000 fans, …).

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