How to Excel in Social Media Analytics: KPIs to Monitor Content and Paid Marketing within the field of Social Media
This is a guest post by Z. Eren Kocyigit (BA Economics, MA Finance, Ph.Dc Marketing), a Marketing Thinker (as an Academician and Lecturer) and Doer (as a Marketing Director/Consultant). He has been giving Mobile Marketing, E-business & Internet Marketing and High Technology Marketing Management lectures at Bahcesehir University and Bilgi University. His major research areas are Marketing (Digital, Mobile, and Social Media Marketing). He worked as marketing and business development specialist at Turkey’s one of the leading bank, Isbank, and at Tikle, one of leading digital/mobile technology company in Turkey as product management, marketing and business development director. Since 2012 he has been providing training, mentorship and consultancy services to several brands in various sectors.
‘’You can’t optimize what you cannot measure’’
According to We Are Social’s latest report, there are 2 billion active social media accounts globally. Yes, this number is huge, but since total population is around 7.2, it also means that there will be billions of more active accounts in the future. (more…)