Social Media Analytics Blog

Response Rates By Facebook Pages kept growing through 2014 [Update]

In May 2014 we analyzed the response rates by Facebook pages and could show that the average response rate grew from 37.4% in January 2013 to 42.4% in April 2014. As some more months have passed we want to check if that rise continued and if page owners were able to improve on their customer service level.

This time we took a sample set of about 91k Facebook pages with more than 1,000 likes/fans and analyzed a total of 18.6 million questions that have been created by users. The response rate is defined by the share of questions in form of user posts that were answered by the specific pages within 14 days after the questions have been posted.

Facebook Response Rate Development

The following chart shows the development of the response rate from January 1, 2013 to January 4, 2015.

Instagram Fake Follower Removal

As you can see the trend continued throughout 2014 and the growth was even a bit higher compared to the old period that we analyzed last year. At the end of December 2014 about 45.4% of all questions have been answered and we are getting closer to the magical 50% mark.

Conclusion

It is great to see that brands and page owners continued to improve their response rates in 2014. Do you think the 50% mark will be crossed in 2015?


Instagram fake follower removal decreases numbers by up to 18%

Earlier this month Instagram did a big clean up in order to remove fake followers from a majority of the profiles. To get a better sense how the follower numbers have been affected, we analyzed the numbers before and after the process for a sample set of 3,500 profiles and came to the following results.

Instagram Fake Follower Removal

As you can see profiles with more than 1,000,000 followers have suffered the most with an average decline of about 18%. Also the smallest bucket with profiles between 0 and 1,000 followers saw a similar decrease of about 14%. The medium sized profiles seem not to be affected too much with deductions between 1.9 and 4.4%.

Does that fit with what you are seeing for your own profiles?


[Infographic] The Average Facebook Page Performance For September 2014

[quintly Infographic] The Average Facebook Page PerformanceThe average Facebook page performance for September 2014 is out. Again, you can easily compare the current numbers with those of September 2013. While the average number of Facebook fans kept growing every month, several KPIs give the impression that things have become more stable. As an example we can take the interaction rate. Except for the smallest page bucket with 1 to 1k fans, all other page buckets have nearly the same interaction rate as one year before.

This infographic represents an analysis of the most important Key Performance Indicators (KPIs) (number of fans, interaction rate, total number of interactions, People Talking About, own posts, user posts and the number of likes, comments and shares) for six different page segments depending on the sizes of the explored pages (1-1,000 fans, 1,001 – 10,000 fans, …).

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Instagram Analysis: How 10 B2B Brands Use Instagram

Instagram Rainbow BannerAt first glance, for many B2B brands it seems difficult to use Instagram as a marketing channel in their mix. One of the biggest doubts are concerns about a lack of existing visual content. And, of course, many of these companies think, that they do not really have tangible products which can be displayed on Instagram.

Is the combination of Instagram and B2B a contradiction? Do you need to reinvent the wheel to market your B2B brand on Instagram? No! To show you more of the details, we have used our tool to analyze how different brands are doing on Instagram. Our product focus lies on competitive social media benchmarking and we encourage our users to compare their own performance with competitors and also best practice examples. Benchmarking is not just about evaluating your own performance in the context of competitors, but also to identify and learn what really works in terms of content, communication style and posting times.

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