Social Media Analytics Blog

Are brands prepared for the rise of Pinterest and use of Pinterest Analytics?

Social Media is not just another advertising channel as many people like to think. And it is not a set of platforms trying to copy each other while offering the same old features. The social media landscape is far from being owned by Facebook or Twitter, and what keeps many marketers from understanding this is possibly the excess of unuseful information throughout the Internet, or the lack of time to invest in objective thinking, analytics and a bit of strategy. (more…)

Visuals receive the highest engagement on Facebook

The following study analyzes 100,000 Facebook profiles and more than 80 million posts from June 2014 to June 2015. The results give insights into which Facebook post type is used most predominantly when marketers share their work. Increasingly many businesses are relying heavily on content marketing as part of their marketing activities. Therefore companies try to reach as many users of their target groups as possible.

Main Findings

Links and images posted most frequently, videos and images drive highest engagement, photo post interactions increasing, interactions on link posts low but increasing.


KPIs to Monitor Content Marketing in Social Media

How to Excel in Social Media Analytics: KPIs to Monitor Content and Paid Marketing within the field of Social Media

SocialMediaStrategyThis is a guest post by Z. Eren Kocyigit (BA Economics, MA Finance, Ph.Dc Marketing), a Marketing Thinker (as an Academician and Lecturer) and Doer (as a Marketing Director/Consultant). He has been giving Mobile Marketing, E-business & Internet Marketing and High Technology Marketing Management lectures at Bahcesehir University and Bilgi University. His major research areas are Marketing (Digital, Mobile, and Social Media Marketing). He worked as marketing and business development specialist at Turkey’s one of the leading bank, Isbank, and at Tikle, one of leading digital/mobile technology company in Turkey as product management, marketing and business development director. Since 2012 he has been providing training, mentorship and consultancy services to several brands in various sectors.

‘’You can’t optimize what you cannot measure’’

According to We Are Social’s latest report, there are 2 billion active social media accounts globally. Yes, this number is huge, but since total population is around 7.2, it also means that there will be billions of more active accounts in the future. (more…)

Case Study: How to Know Which Social Media Network Works for You

SocialMediaStrategyThis is a guest post from William Johnson, who belongs to the most creative field of digital media: web design! Currently, he is obsessed with the latest trends in e-commerce development, search engine optimization techniques, and social media analytics. William also runs free consultation programs on website technical and usability review, web and UI designing, social media content creation, web analytics and popular internet marketing trends for his reader base. He has been a regular contributor to leading online portals such as SmallBizTrends, SEMRush, Template Monster etc. Connect him at Google+ and Twitter.

With a choice from hundreds of popular social networks dominating the web, identifying the suitable ones for your business is often a tricky job. You may think of considering popularity metrics and user base of each channel to begin with. However, this selection method is not full-proof and may not produce anticipated results. (more…)

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