Social Media Analytics Blog

Fashion Brands Using Instagram’s Carousel Feature To Create Interaction

Earlier this year we wrote about the current social media trends in 2017. What our study showed back then was that Instagram is a continuously growing platform and creates the most interactions among all social media channels. This is why we wanted to analyze how marketers can benefit from a more recent feature of Instagram, the carousel feature. (more…)


How to analyze Facebook Reach

Facebook Reach is essential for every marketer. Many strategies work towards increasing it. The cornerstone of being successful on Facebook, including a high reach, is measuring it appropriately. You can analyze Facebook Reach to either find potential area of improvements for the content of your page or to increase and analyze your audience. However if you want to have a comprehensive view on how your page or posts perform, you should also analyze how often users engage with your content. The following post will explain how to analyze Facebook Reach in detail with focus on content optimization. (more…)


Instagram Strategy Case: Ray Ban VS Le Petit Lunetier

When creating a new brand, entrepreneurs have a few advantages: enthusiasm from the audience toward a new product or service, nothing to lose in terms of reputation, no historic guidelines they have to follow regarding the communication, etc. In their first years of existence, young companies are free to test new communications techniques using their creativity. This gives them the chance to analyze what works best to reach their target audience. When the brand has numerous customers and a reputation related to its products and image, the followers want the brand to stick to it, as it is the reason why they like the company and feel “close” to it. A clear aim, and in this case a well designed Instagram strategy, helps achieving this.
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The 10 most-liked UK brands on Instagram

The mobile photo-sharing app, Instagram, has over 14 million registered users in the United Kingdom. That makes the software provider from California the 4th most used social network in the UK. We saw this figure as an opportunity to gather the data for the ten most-liked UK brands on Instagram. (more…)


33 Social media buzzwords every marketer needs to know

Social networks have been around for quite some time now, however, social media marketing is still in its baby feathers compared to more classic marketing approaches. New tools and concepts are popping up almost every day – or so it sometimes seems at least. Of course all these new possibilities are being discussed vividly on social media blogs and lots of new terms are created by doing so. It’s sometimes hard to keep track of all these social media buzzwords or people, who are new to social media marketing, have to catch up on it. This is why we created this list of important terms that every social media marketer should know. (more…)


Premier League social media accounts analysed in-depth

We’ve refreshed this analysis for the new Premier League season to keep you updated about the latest developments on the usage of social media in the Premier League.

The Premier League 2017/2018 season has started and three new teams, Huddersfield and Brighton, and Newcastle United, enriched this year’s Premier League season. Since the season only just begun, we are yet not discussing the performance on the pitch or giving any predictions of the outcome of this season. What we will do is dig deeper into all 20 Premier League social media accounts and how they try to interact with their audience. (more…)

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