Social Media Analytics Blog

Finest selection of social media data 2016

Before shooting firecrackers in the sky and ring in the new year, everybody who publishes content on a regular basis feels the need for a yearly summary. Now, I somehow have the feeling to do the same. In 2016 we aimed to deliver great content on social media data to our readers. Based on the feedback we received, it worked quite well. A big thanks for all the support and sharing, friends! The following blog post summarizes our most read social media articles and findings we published this year. Finest selection of social media data 2016: Here you go! (more…)


Benchmark Study: Set the right social media goals for 2017

It’s that time of year again. December not only means getting Christmas presents for your loved ones; It also means having to take closer look on the year’s performance before we can celebrate the new year with some fireworks. The following blog post takes our Social Media Benchmarking Study as a source for referencing in order to set social media goals properly. (more…)


US elections social media report: digging deep into data

Looking back at this election, it has been quite a ride. With Donald Trump, a non-politician, real estate mogul and reality TV celebrity entered the race. He is out to challenge the “Washington establishment” while spurring lots of controversy along the way. And then there’s Hillary Clinton, the former first lady and secretary of state, who will go down in history as the first female nominee for presidency in the USA. Despite all their political and personal differences, the democratic and republican candidates share one similar trait during their campaigns: the heavy use of social media. Let’s see where they stand just shortly before election day looking back at data from the last six months in our US elections social media report.

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