Social Media Analytics Blog

Study proves: 1055% higher share rate on Facebook native videos

We’ve refreshed this study for 2017 to keep you updated about the latest developments on the usage of videos on Facebook.

Millions of videos are shared on Facebook timelines, and in particular, brands are including more and more video content to their Facebook strategy. This process is mainly due to the fact that video content has the advantage of engaging users in a more intense way. By combining visual and audio components, videos have the possibility to share an experience that goes beyond that images. But not only the post type itself is relevant; It also matters which kind of video format is used. And that is where it gets interesting for marketers, because the social network gives their user the possibility to choose from a vast range of formats, such as Facebook native videos, YouTube, Vimeo etc…

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Instagram Emoji Study – Emojis lead to higher interactions

Emojis are omnipresent – We use them while chatting with friends on WhatsApp, at work on Slack and they are even used in the business world, too. Scrolling through Instagram or Facebook, you will encounter many hearts, camera or thumbs up icons. We wanted to dig deeper on how Instagram emojis are used, how often they are used on average and, most of all, we wanted to know if a post containing emojis receives a higher amount of interactions. The following Instagram emoji study tackles all of these questions and reveals some great insights on how businesses can profit from emojis. (more…)


Benchmark Study: Set the right social media goals for 2017

It’s that time of year again. December not only means getting Christmas presents for your loved ones; It also means having to take closer look on the year’s performance before we can celebrate the new year with some fireworks. The following blog post takes our Social Media Benchmarking Study as a source for referencing in order to set social media goals properly. (more…)


Mercedes vs. Tesla: Social media face off

Mercedes-Benz and Tesla are both big players and competitors in the car industry. The competition for the car manufacturers doesn’t happen only on the streets; Mercedes vs. Tesla can also be seen on social media. For this reason, we have taken a look at the social media appearance of one of the oldest car companies, Mercedes-Benz, with its 90 year old history, and at Tesla, a pioneer of electric cars that was founded only 13 years ago. Basically, it is the establishment against the new kid in town.

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30 biggest brands on Facebook analyzed in-depth

Facebook is still standing tall as the most popular social media network for users and brands are investing heavily into their social media marketing. It offers interaction with users that show admiration for the brand and can be valuable as a more personal approach to new customers. But how well are the top brands on Facebook really performing? It’s one thing to see if they are still showing up in your timeline, but are they still posting as much as before? Is high activity on the network still being rewarded? What can you learn from their performance? (more…)


Twitter study: Steep drop in interactions for biggest profiles!

It is time for our first Twitter study in which we take a closer look on the first six months of 2015 and 2016. We analyzed a huge amount of Twitter profiles, 30k if you want to know the exact number, but don’t expect a simple resume of boring numbers and data. This study provides an interesting in-depth insight into the logic behind Twitter, and works out specific details of usage and strategies of the micro blogging channel. Keep in mind that this study is not only beneficial for marketers but also for everyone else that wants to learn more about the behavior of Twitter. The numbers will not only help you to understand the changes that happened in comparison to the first half of 2015, but also provide an understanding of the distribution of engagement on Twitter. We categorized the analyzed profiles in six different groups, so that every marketer is able to benchmark their own performance against the individual average. Are you so excited as we are about the results? So let’s get started! (more…)


Instagram Study: Interactions have dropped by 33% in one year

In our Instagram study for 2015 we analyzed the development of the interaction rate and found a downwards trend by almost 40%. Due to the fact that this rate takes more values into consideration (to make profiles comparable, irrespectively of size) the decreasing rate has more than one factor. To get a better understanding of how that affects total interactions, we used this Instagram study to also analyze purely likes and comments. (more…)

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