Social Media Analytics Blog

Benchmark Study: Set the right social media goals for 2017

It’s that time of year again. December not only means getting Christmas presents for your loved ones; It also means having to take closer look on the year’s performance before we can celebrate the new year with some fireworks. The following blog post takes our Social Media Benchmarking Study as a source for referencing in order to set social media goals properly. (more…)


Mercedes vs. Tesla: Social media face off

Mercedes-Benz and Tesla are both big players and competitors in the car industry. The competition for the car manufacturers doesn’t happen only on the streets; Mercedes vs. Tesla can also be seen on social media. For this reason, we have taken a look at the social media appearance of one of the oldest car companies, Mercedes-Benz, with its 90 year old history, and at Tesla, a pioneer of electric cars that was founded only 13 years ago. Basically, it is the establishment against the new kid in town.

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30 biggest brands on Facebook analyzed in-depth

Facebook is still standing tall as the most popular social media network for users and brands are investing heavily into their social media marketing. It offers interaction with users that show admiration for the brand and can be valuable as a more personal approach to new customers. But how well are the top brands on Facebook really performing? It’s one thing to see if they are still showing up in your timeline, but are they still posting as much as before? Is high activity on the network still being rewarded? What can you learn from their performance? (more…)


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