Social Media Analytics Blog

Pinterest Analytics in quintly – Webinar Recap

As acknowledged in our recent Pinterest Analytics Study, Pinterest is on an incredible rise. According to Millward Brown 90% of ‘Pinners’ already purchased a product because of Pinterest. After Pinterest opened its API, we literally jumped on it and did our best to provide our users with Pinterest Analytics as fast as we could. Now with quintly, users are able to analyze Pinterest pages in-depth and take a closer look into significant Pinterest metrics. As it is new for us to look on Pinterest from an analytical point of view, we decided to share some stats with the attendees of our recent webinar to provide some background information: (more…)

Storytelling is scary without data – learn to adopt and track efforts

On September 8th 2015 we hosted an awesome webinar on infusing data to brand storytelling. In this article we share the main topics of this webinar and a link to the video where you can watch the entire broadcast.

The highlight of this event was having with us Zack Radinski, founder and visionary mind behind The Big Red Balloon, a unique content driven agency based in Toronto and New York. Zack and the team are very careful with every detail to promote and take their clients to the next level in content marketing. They are very crafty data-driven bunch that take their clients content marketing efforts to the next level. Zack lives with the idea that “the universe is made of stories not atoms” and educates his clients on the importance of inspiring and motivating their end consumers. (more…)

How to Create a Visual Social Media Strategy and Measure Success

In our webinar How to Create a Visual Social Media Strategy and Measure Success“ on August 18 we combined our experience with the insights of Mitt Ray, Founder of Social Marketing Writing. We discussed how a successful visual social media strategy is set up and measured in the end. In recently published social media studies, we were able to show that many businesses are heavily relying on Instagram, as a purely visual network. Due to low organic reach on Facebook and faster absorbed information on Instagram, interactions here outperform Facebook by far. That makes Instagram, Tumblr and Pinterest the places to be for companies in almost every industry. An increasing amount of resources are being invested in building a presence on such networks but measuring and adjusting their own strategy lacks in many ways. (more…)

Custom Dashboards – Secret Sauce of Social Media

In this article we would like to discuss the main findings of our webinar from August 4. In case you missed it, watch the recording and check our slides, or register for an upcoming Social Media Webinar.

A dashboard is the basic interface between the user and the information he is looking for. It is by shaping the perfect dashboard that the user will have the ideal view into the data he has. (more…)

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