Social Media Analytics Blog

YouTube Analytics: How to measure YouTube performance

Are you putting increasingly more effort into your YouTube channel and wondering how you are performing? In the following article, we will share some social media metrics with you that will improve your YouTube analytics. Find out how to measure YouTube performance in greater detail than you normally would do. (more…)


How to Make Use of YouTube Analytics for Video Marketing

SocialMediaStrategyThis is a guest post from William Johnson, who belongs to the most creative field of digital media: web design! Currently, he is obsessed with the latest trends in e-commerce development, search engine optimization techniques, and social media analytics. William also runs free consultation programs on website technical and usability review, web and UI designing, social media content creation, web analytics and popular internet marketing trends for his reader base. He has been a regular contributor to leading online portals such as SmallBizTrends, SEMRush, Template Monster etc. Connect him at Google+ and Twitter. (more…)


Social Media Stars: Success In The Music Business Through Social Media

Social Media StarsThe classical way music artists go to become successful is to convince a music label. Afterwards, artists get their chance to convince millions of people with their music. The labels then contrive a marketing-strategy for the new artists and arrange live-concerts in front of small audiences, which are a good medium to give the world a first impression of the artists talent and style of music.
In the era of web 2.0, it goes the other way around: Through social media they can create their music career vast on their own and can profile themselves. Uploading a music video, e.g. on YouTube, and convincing millions of people can be the key to call the labels attention for so far unknown artists.
The music labels work has also changed: Scouts search for talents on social media platforms. On the basis of users feedback, they can analyze, whose music runs and so which artists they want to contract. But often the labels look for artists, who are really talented and already have a self-marketing-strategy. Using social media as a marketing channel has opened new gates for musicians to create the first buzz.

Made By Social Media = Success On Social Media?

YouTube can boost an unknown artist’s career, because the audiovisual network has a strong social impact. The fans have made the social media stars that popular as they are today. The YouTube talents have become that famous with mostly one video that has been spread all over the internet. Only some clicks at the beginning have increased to millions of clicks. The thing we’re talking about and which can be called the driver of the stars’ fame is the viral effect. A chain reaction that has been provoked by sharing the video with friends which have then shared it with other friends and so on. The talents and most of all their fans have created such a viral buzz through their activities on YouTube. But what about the other social networks, Facebook and Twitter? Are the social media made stars as active on Facebook, Twitter and YouTube as their fans have been? And how they’re doing today, some years after they’ve been discovered on social media?

In the following analysis we focus on some talented singers, who have been discovered from global artists or music labels on YouTube and are now driving more or less actively their social media performances. The chosen YouTube stars are some of dozens, but those names can be found on several lists of most popular YouTube stars. And most of all, they’re still earning money with YouTube.

Broadcasting Themselves: A Short Overview Of The YouTube Stars

Justin Bieber: People often forget that Bieber was also discovered on YouTube. The talent manager Scooter Braun came across Bieber’s videos and arranged a meeting with Usher Raymond. Bieber then signed a recording contract and started his career.

Lana Del Rey: Del Rey is a singer and songwriter since she’s 18 years old and has already published her first album in 2010. But her real success has begun in 2011 by posting her video “Video Games” on YouTube. Her second album, released some months later, has made an impact and was the fifth best-selling albums in whole 2012.

Soulja Boy: In 2007, DeAndre Cortez Way Aka. Soulja Boy Tell ‘Em has published his single “Crank That (Soulja Boy)” on YouTube and Myspace. The song directly earned millions of positive reviews. It later became a number one hit in the US. The rapper also promoted a simple dance move, which also pushed his popularity.

Greyson Chance: It’s quiet hard not to like this 15-year-old boy. His piano cover version of Lady Gaga’s hit “Paparazzi” was uploaded in 2010 and quickly earned millions of clicks. The buzz around the video finally reached Gaga herself, who directly loved and promoted Chance. He was then invited to the Ellen DeGeneres Show, later he was signed to DeGeneres label.

Tay Zonday: Born as Adam Nyerere Bahner, people got to know Tay in 2007 by watching his song “Chocolate Rain” on YouTube. His unique voice and his success on a show on Comedy Central has boosted his career. Beneath singing, he’s also an actor, comedian and an announcer. Today his most popular video counts nearly 95 million views.

Carly Rae Jepsen: Once an American Idol finalist, she started a career in 2008. But the real fame has started when Justin Bieber randomly heard her single “Call me maybe” on the radio. The song was already popular on YouTube, but Bieber gave Jepsen’s career a real boost by tweeting about her song. With a simple recommendation, the influential Bieber reached millions of people and called their attention for Jepsen.

Cody Simpson: He was 12 when he was discovered on YouTube by an US record producer. Cody’s video “One” has made him an overnight star.

The table gives a first overview of the ranking on Facebook, Twitter and YouTube. Having Justin Bieber in the list, the ranking is obvious: Bieber is a global artist with an immense fan community and is always on a top position. Therefore, you can often forget that Bieber’s fame has started on YouTube randomly.
With a huge distance, but also bigger fan bases, Carly Rae Jepsen, Soulja Boy, Lana Del Rey and others are following. And this fan base is enormous, thinking about the fact, that those singers once have been totally unknown and that mostly just one video has helped them to get people’s attention on the web.

Artist Picture Facebook Fans Twitter Followers YouTube Subscribers
Justin Bieber Profile Picture Google 57,565,821 47,310,807 2,514,367
Carly Rae Jepsen Profile Picture Yahoo 10,294,119 9,314,202 7,862
Soulja Boy Profile Picture Google 7,348,004 4,485,808 512,946
Cody Simpson Profile Picture Google 6,051,123 6,068,278 794,738
Lana Del Rey Profile Picture Google 5,591,139 3,042,668 847,744
Greyson Chance Profile Picture Google 3,285,050 2,607,650 368,057
Tay Zonday Profile Picture Google 61,827 83,026 790,229

Social Start On YouTube: Are The Stars Still Shining On The Network?

Social Media Stars YouTube

First, we take a short look at the performance on YouTube during the last week to get an idea, if the stars are still a topic on social media. Furthermore, this snapshot shows what’s currently happening on the channels and which star has the biggest social impact in only some days. Of course, factors like record releases, concerts and other things also influence the results. Justin Bieber has the biggest subscriber community and gets thousands of users talking about him, maybe his recent concert in Australia drove even more engagement. Meantime, Lana Del Rey got more than 2 million views. So this week, the artist with the lovely voice leaves Bieber far behind. The increased number of views and the subscriber growth may result from Del Rey’s promotion for her new album. She’s actually intensifying her actions on Facebook and links to videos on YouTube to promote teasers for news songs. Also Simpson and Zonday register an increasing subscriber growth and many comments this week. And both are currently reaching Bieber’s level in case of views and comments. The buzz around Jepsen seems to be abated at the moment. But just a few days are able to change that.

Facebook Shows The Real Face Of The Social Media Stars

Social Media Stars Facebook

For the Facebook analysis, we’ve measured a longer time period to get deeper insights on the activities of the stars and their fans as well. In one year, the fan growth can give information about the stability of the social media stars’ success. An increasing fan base always indicates a constant interest in the artist and accordingly a constant career, which maybe includes a social media marketing strategy to win more fans and to attach current fans.

In this case, Carly Rae Jepsen had her success with “Call me maybe” in 2012, which have generated a lot of new fans. Afterwards, the buzz around the female artist abated. Since April this year, her fan base is increasing again and she reaches such a high growth as Bieber. The level of fan interactions is totally different on both fanpages, but their own actions are nearly similar with about 350 posts. Lana Del Rey’s social media career looks similar to Jepsen’s. New singles, new fans. Only Greyson Chance can’t reach the fan count of 2012 again in this year.
Zonday’s actions and those of his fans are on a low level, which make him lying far behind his YouTube colleagues.

 

Social Media Stars Facebook

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The radar gives an illustrated overview of the most relevant actions and shows the strengths and weaknesses of each star. A first look offers a rather dismal illustration of the Facebook activity. But it’s just the first look which make us think that Soulja Boy is the only star that regularly posts on Facebook. A closer look at the numbers indicate that the rapper posts hourly, whereas Bieber, Del Rey and the others post daily or weekly. During the measured time period of one year, Soulja Boy has published more than 16,000 posts. Bieber, who regularly posts on Facebook, can’t keep up with his 1,600 posts.

On the one hand, Soulja Boy gives a lot of input on his fanpage, but isn’t able to create a lot of interactions or make a lot of people talking about him. Stars like Bieber still generate the highest interactions without giving that input.
Lana Del Rey registers the highest interaction rate in the time period from November 2012 to November 2013. Greyson Chance, more unknown than Del Rey by far, also reaches a high rate. The other stars register interaction rates on a low, but constant level.

Generally, all of the YouTube artists don’t respond to any kind of user posts, although they allow users to post on their Facebook pages. But in the extreme case of Justin Bieber, which currently is one of the most famous artists worldwide, Bieber himself and his Facebook team wouldn’t come up answering all the user questions. Only in one month, Bieber registers 2,370 questions on his page.

Social Media Stars Facebook

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Taking a closer look at the single interactions sheds more light on the success of the Facebook activities. Bieber takes the top again with a huge distance to the other artists. Also the young Greyson Chance earns constant fan feedback on his posts. Tay Zonday has posted the double number of posts as Lana Del Rey, but can’t generate as much interactions on his posts than Del Rey.

Social Media Glitter On Twitter?

Social Media Stars Twitter

To complete the numeric analysis, we also have to take a look at the numbers on Twitter. Of course, Justin Bieber is followed mostly with a huge distance to the other social media stars. And Carly Rae Jepsen has a similar strong fan community on Twitter as she already has on Facebook. Refer to the mentions during the measured time period of one month, Bieber is the person of interest on Twitter. But Cody Simpson, who is still miles away from Bieber’s success, seems to be interesting, too. He reaches half the number than Bieber does. Launching a new album has made a contribution to Cody Simpson’s number of mentions and has created a strong viral buzz. Greyson Chance’s popularity seems to has declined during the year, because he lost more than 1,500 followers. But his loyal fans are active in mentioning him and retweeting his tweets.

Social Media Stars Twitter

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Twitter and Facebook are the most important social media channels. But the marketing success can look totally different on both networks. The measured time period is much smaller (one month), but nevertheless we see anomalies in the activities as well as in the interactions on Twitter. Lana Del Rey achieves the highest interaction rate on Twitter, but Bieber is mentioned mostly.

Tay Zonday gives a lot of input on Twitter by responding to each user question. Soulja Boy goes on with his non stop posting and tweets several times a day. With an increasing follower change rate, Carly Rae Jepsen’s popularity seems to grow on Twitter. With 50 tweets in one month, Jepsen constantly feeds her followers on Twitter. But in contrast to Facebook, a tweet is more short-lived than a post.

Already mentioned, Zonday responds to each user question. His YouTube colleagues don’t even show this ambition rudimentary. But, in case of Bieber and Del Rey, it’s the same situation like on Facebook: Answering to all questions is a never ending full time job.

Social Media Stars: Just A Short Buzz Or A Hot Fuzz?

Summing up, the great buzz might be over for some of the YouTube stars, but most of them are able to hold a constant level of action and interaction on social media. And their talent can always bring them back in play. Justin Bieber is the undisputed number one social media star, but artists like Cody Simpson or Lana Del Rey also have the talent to touch people with their music.

Social media can’t be missed in the marketing mix anymore, so most artists use this channel to promote themselves and their music. Staying in the music business directly means being present on social media. A launch of a new album  can boost the social media engagement. Social media is an effective marketing channel, but the artists should  be constantly active on several platforms to stay in people’s minds. As long as people are connected on Facebook, Twitter, YouTube and other networks, this buzz will reach them. And as long as the YouTube stars stay authentic and keep doing their music, people will like, share and virally spread their music.

A risk for those social media stars might be all the current and coming undiscovered stars, who are trying to promote themselves with a self made video. People have learned, that’s it’s pretty simple to become famous via social media. In the case of Bieber and other YouTube stars, random plays an important part. And at least, it’s all about real talent to stay in people’s minds and to run a real, steady career in the music business.

Are you a fan of a YouTube star, too? Who’s your favourite social media star? And do you remember how and when the viral buzz around certain stars have finally reached you? The next buzz will come, and so new stars will find their viral way to you through social media.


Social Media Shoes Duel: Vans Vs. Converse In An Analytic Walk

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Casual, sporty, colorful shoes. Which brand comes in your mind? The skateboard-fan, the fashion-conscious person, the Rockabilly-Fashionista and all the other shoe-lovers will now suggest at least two brands: Converse and Vans, the world’s most loved all-round sneakers. The worldwide shoe stores can’t go without the two brands because the demand is high. Obviously, feed around the whole globe walk in their sneakers. But taking a medial look at the competition of the two shoe brands, we can’t help but wonder: Do Converse and Vans also walk well through the jungle of social media? In the following article, we’re going to analyze the performances of the two brands on Facebook, Twitter and YouTube. But before starting the social media shoes duel, a short historical overview shall introduce the sneaker achiever.

A Short Historical Retrospect Of The Sporty Footwear

Both shoe brands look back to a popularity for decades and have started in small factories. But with the development of both businesses, Converse and Vans have evolved several unique features.

Converse, the shoe brand with the white star, was already founded in 1908. The Converse Rubber Shoe Company started producing the sporty footwear with the rubber sole and established the Converse All-Star Sneaker on the market, short called Chucks. Once created for basketball players, the Chucks have soon taken over the masses and have built a new casual look. The name of the trend shoe came from it’s creator, Chuck Tayor. Since 1917, Converse has sold 655 Million pairs of Chucks worldwide. Thereby, the Converse Chucks are the most popular shoes in history.

Converse’s slogan: Shoes Are Boring. Wear Sneakers.

Vans, the strongest competitor in the matter of sporty shoes, was founded some decades later in 1966. Since it’s foundation, the brand shows a high level of creativity in each marketing channel and in fan actions. For example the Vans Warped Tour, a concert tour, yearly inspires and brings together thousands of people since 1994. Artists like Katy Perry, No Doubt, Blink 182 and many others yearly enter the Vans stage. The brand separates between skate, surf, snow, BMX and other segments and amazes millions of young as well as old shoe freaks. For each segment, Vans has own channels and pages on social media to most efficiently target the single audiences.

Vans’ slogan: Vans “Off The Wall”.

Vans Vs. Converse: A Numeric Overview Of The Competitors

Tables are boring? Having a look on the numbers, the duel between Vans and Converse is starting exciting, because the brands are nearly going head to head on Twitter and YouTube. Only the Facebook numbers offer a first favourite: Converse registers triply more fans than it’s competitor Vans. But that means nothing for the crowning of the social media shoes in the end of the duel.

 

 

 Brand  Logo  Facebook Fans  Twitter Followers  YouTube Subscribers
Converse Profile Picture Converse 37,239,992 344,953 26,966
Vans Profile Picture Vans 12,644,933 339,512 40,200

 

 

 

Are The All-Stars Also The All Stars On Facebook?

VansVSConverse

The key metrics radar gives the first overview we need to go on with the social media duel. The strengths and weaknesses of both shoe brands diversify extremely. Converse receives a high fan engagement refer to interactions and fan count, whereas Vans is very active on Facebook and regularly posts relevant content, but can’t receive the even nearly the same engagement as Converse. Nevertheless, we shouldn’t place a winner too hasty: Vans isn’t able to reach Converse’s interaction rate on Facebook, which could be different analyzing Twitter and YouTube. Maybe the fact, that Vans responds to nearly each question and post on Facebook, can be interpreted as the driver of the growth.

VansVSConverse

The radar has already indicated, that Converse causes a higher interaction rate on Facebook than Vans does. But both brands constantly post on their Facebook page. Now, we’ll take a closer look at the posts to get an idea about the real differences refer to the single interactions. The chart shows the average interactions per post from Sep 2015 to March 2016. So we can see, that Converse’s fans have interacted a lot more than the Vans’ fans have done, nevertheless Vans managed to receive huge peaks in Facebook interactions. And the interactions on the Converse page have increased during the last two years. Nevertheless, it’s important to keep the huge discrepancy of the number of fans in mind.

Converse Are Jumping Off  The Wall On Twitter

VansVSConverse

The analyzed Key Metrics Radar shows the high numbers in Followers, Follower Growth, Retweets, Mentions and Interactions for Converse. The manufacturer of Chucks seem to perform even better than on Facebook. Vans is almost as active on Twitter as Converse what can be seen in the Own Tweets data point. As well as that Vans has a very high response rate whereas Converse does not seem to reply at all. With the following chart, we’re going to expand mentions.

VansVSConverse

Fans and followers are the basic drivers of social media success. Getting users mentioning a brand’s name on a platform is a tough job, but provoked one only one time, a mention can create a strong viral buzz. In this case, Vans and Converse are more or less often mentioned on Twitter during the last two months, but Converser is leading with a significant higher count of mentions. Also the radar already showed, that the users on Twitter rather mention Converse than Vans during the measured time period. Converse registers some peaks in the development, which result from different campaigns and events.

Social Shoes Blues On YouTube

VansVSConverse

On YouTube, both shoe brands have nearly complete opposed strengths. On the one hand, Converse reaches a high interaction rate during the measured time period, on the other hand it doesn’t register a high number of subscribers and videos. Meanwhile Vans regularly feeds the high count of subscribers with videos and reaches more interactions, views and subscribers than Converse – Interesting!

VansVSConverse
Taking a closer look at the total number of views, we obviously see that Vans is leading with nearly the double number of views. In the end of 2015 Vans was able to generate a lot of views in less than one once, with good content on their YouTube channel.

These Sneakers Are Made For Walking – And Social Media

Finally, we have to crown the social media shoes winner. But which shoe brand convinces on each network?
On Facebook and Twitter Converse wins with a high number of fans and interactions. The shoes with the white star also provoke a high number of interactions on each post. Vans isn’t able to keep up with Converse. But the trendy slipper shoe catches up on Twitter with a high good service, which reflects in reacting to the users questions and other tweets. Converse again, takes another lead by being mentioned more often than it’s competitor. On YouTube, Vans does a great job and overtook Converse in the last two years by far – Great Job! Interesting to see are the different strategies, the companies have. For Vans, Twitter and Facebook seem to be a customer support channel, whereas the brand manages to engage a lot of followers on YouTube.

All in all, both shoe brands are driving their social media performances very well, but Converse reaches its audience more effectively. So, drum roll for Converse, which has definitely won the duel on social media! But in the end, you are the consumer and you decide, which footwear gets the privilege to protect and also adorn your feet. Both brands are comfortable to wear, but which reaches your taste mostly? And what kind of shoe-freak are you? The hipster, the surfer, the skater? Grab your All-Stars or your Slip-Ons and go out enjoying walking in your sneakers, until the weather is going to force you to swap them for warm winter shoes.

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How To Verify Your Social Media Profiles (UPDATED January 1st, 2017)

If you manage a business social media profile and want to stay on top in this fast changing social media world it is important to create relevant content and engage with your audience right in time. That’s of course not all. Authenticity is the cue. When your social media profiles wear this typical checkmark it is a clear sign for visitors and your existing audience. There are a bunch of studies and it is simply logical that people automatically trust those social media profiles a lot more than those without a verification sign. This maybe leads to a higher engagement and a higher brand reputation.

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Social Media Sport Brands: Nike versus Adidas

It’s the clash of the sport brands. There is a hard fight going on between the two sports clothing manufacturer Nike and Adidas. Just how serious the competition is showed a scandalous incident last month when Mario Götze and Jan Kirchhoff showed up to their presentation after signing for Bayern Munich. Both of them were wearing shirts from Nike – their personal sponsors – instead of clothes from the club sponsor Adidas.

But what is the public conception of this contest? Let’s compare the two social media sport brands to find out who is doing better on Facebook, Twitter and YouTube. First off, let’s have a look at the total numbers of fans, followers and subscribers:

Audience Numbers Of The Social Media Sport Brands

Brand Logo Facebook Fans Twitter Follower YouTube Subscribers
Adidas Profile Picture of Chrome 14,577,076 269,351 45,573
Nike Profile Picture of Chrome 15,059,105 1,748,075 90,191

As you can tell by the table above Adidas is half a million fans behind Nike’s 15 million. So you would guess there is not that big of a difference in their audience. But the gap gets more obvious when looking at the other social media channels. On Twitter, Adidas is far behind with a total of 269,000 followers, while Nike is adding another 1,5 million on top of that and is getting closer and closer to 2 million followers. And Nike is clearly ahead on YouTube as well with almost twice as many subscribers as Adidas. So far, Nike is winning the race.

But those total numbers can only get you a quick, first overview. Let’s get a deeper look and find out how their audiences are engaging and interaction with those brands on social media.

Interaction Rates Of The Social Media Sport Brands

Again, we have a pretty clear winner here. In the first months of this year their Facebook interaction rate was more or less the same but from about the middle of May Nike has clearly been gaining ground. The graph right under those Facebook statistics shows the interaction rate with those sports brands on Twitter. Even though there is a huge jump in Adidas’ interaction rate in July, Nike has definitely engaged more with its followers throughout the rest of the year.

You might even get the impression that there was almost no interaction at all with Adidas in comparison to its opponent. That this is not completely true shows the graph below. Nevertheless you can clearly tell that Nike is averaging a higher engagement with their audience.

This is still not looking so good for adidas. But the remaining question would be why. What is Nike doing differently from Adidas on social media that it is more successful? To get get a better understanding it is always of help to check out the kind of content they are posting.

Facebook Content Type Distribution Of Nike & Adidas

This chart above makes the case of the social media sport brands Nike vs. Adidas rather interesting. Obviously Nike is posting relatively more videos than Adidas. In this example it is 20% of content for Nike versus 7% for Adidas. Considering that their videos link back to YouTube it would be a good idea to look at those statistics as well. And in the graph below it can clearly be seen that Nike’s videos have something to them that attracts viewers more than adidas’ videos do. The subscribers change rate of Nike is by far showing better results.

This is definitely an indicator. But if you put it back into the context of a wide range of content type, than this doesn’t necessarily prove to be crucial factor of success.  Both of the social media sport brands use photos in more than 75% of their posts. As shown in the first graphs in this blog, social media gives you the advantage of reaching a huge potential of customers. But in the end it is also the product that counts and everything around it from marketing, advertising and service.

Without wanting to take any sides there is obviously a clear winner in this duel of social media sport brands. Now what is your personal preference? Which one of them offers better quality and design? Let us know in the comments below.


Benchmark Your Brand Channel Against Your YouTube Competition

quintly YouTube Metric TopicsYouTube combines a bunch of relevant attributes for today’s social media marketing strategies. First, YouTube is today the number two search engine and moreover there is rarely a search query where there is no YouTube video on the first page of the results. Second, and this is often forgotten, YouTube is also a large social network with options to subscribe, like, dislike and share videos as well as adding friends.

In the meantime Google is trying to use the social power and the stunning worldwide reach of YouTube to push the activity on Google+. Third, there are many voices that lead back the worldwide success of YouTube to the effect that it offers an unseen accessibility of the video content. You can consume YouTube videos on virtually every technical device. All these reasons underscore the importance of YouTube in the social media marketing mix.

With the launch of the new quintly not only the design was renewed, we also added tons of new features and the support for YouTube statistics. YouTube is (next to Facebook) one of the few social networks which already offer a deep analytics section for your channel, but the masterpiece for successful social media marketing is missing. Namely: YouTube channel benchmarking.

Since quintly is the worldwide specialist for social media benchmarking we assembled a set of metrics to compare your stats with your YouTube competition in the most meaningful way. In addition to in-depth analytics for Facebook and Twitter, YouTube competition benchmarking is the right next step to optimize your social media performance even better. But what exactly is on board?

quintly YouTube Metrics

As well as for Facebook und Twitter analytics we are planning to constantly optimize our YouTube metric set. Currently the following YouTube metrics can be used:

[list][list_item icon=”ok”]Subscribers Total[/list_item]

[list_item icon=”ok”]Subscriber Change[/list_item]

[list_item icon=”ok”]Subscriber Change Rate[/list_item]

[list_item icon=”ok”]Videos Total[/list_item]

[list_item icon=”ok”]Videos Change[/list_item]

[list_item icon=”ok”]Videos Table[/list_item]

[list_item icon=”ok”]Views Total[/list_item]

[list_item icon=”ok”]Views Change[/list_item]

[list_item icon=”ok”]Views Change Rate[/list_item]

[list_item icon=”ok”]View Subscriber Rate[/list_item]

[list_item icon=”ok”]Average Views Per Video[/list_item]

[list_item icon=”ok”]Interaction Rate[/list_item]

[list_item icon=”ok”]Average Interactions Per Video[/list_item]

[list_item icon=”ok”]Average Favorites Per Video[/list_item]

[list_item icon=”ok”]Average Likes Per Video[/list_item]

[list_item icon=”ok”]Average Dislikes Per Video[/list_item]

[list_item icon=”ok”]Average Comments Per Video[/list_item][/list]

quintly YouTube Subscribers Total Chart

 

If you want to get further insights in the given metrics just take a look at our knowledge base.

Benchmark Your YouTube Competition

As seen for Facebook and Twitter, there are also predefined YouTube dashboards with metrics in the areas Subscribers, Videos, Views and Interactions. But with the help of quintly’s custom dashboards you are easily able to build a metric dashboard the way you want to have it. Like on other social platforms there are a lot of other possible competitors for your brand channel that try to catch the attention of your audience. Take advantage of your benchmarks and easily optimize your YouTube performance.

quintly Sample YouTube Competition Dashboard

Since YouTube analytics is so new to quintly we are still improving the overall experience, certain metrics and calculations. Therefore, we are very grateful about your feedback. 🙂

 

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